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Blog/Digital Marketing & Content Strategy

Digital Marketing & Content Strategy

Articles from Analytico on digital marketing & content strategy — built for teams who actually rely on their numbers.

157 articles

Mar 14, 2024

Allocating Digital Marketing Budget Wisely

Allocate your digital marketing budget wisely by analyzing past performance, prioritizing high-ROI channels, and experimenting with new strategies.

By Mussarat NosheenMar 14, 2024
Jan 31, 2024

Strategic Leadership in Digital Marketing

Strategic leadership in digital marketing guides teams to align goals with business objectives, foster innovation, and adapt to dynamic trends for success.

By Hareem SajjadJan 31, 2024
Jan 23, 2024

Top Digital Marketing Trends 2024

Digital marketing trends include AI personalization, short-form videos, blockchain trust, inclusive marketing, voice search, and sustainability practices.

By Hareem SajjadJan 23, 2024
Jan 15, 2024

B2B Web Analytics Metrics

B2B web analytics track metrics like landing pages, content and device types, and core web vitals to optimize business-to-business online performance.

By Mussarat NosheenJan 15, 2024
Dec 21, 2023

Website Analytics Metrics-SAAS

For SAAS companies, track essential web analytics metrics like CAC, churn rate, conversion rate, and CLV for informed growth and user-centric strategies.

By Hareem SajjadDec 21, 2023
Dec 13, 2023

Audience Targeting Strategies

Top audience targeting strategies, demographic, psychographic, contextual, in-market, competitor analysis, social listening, buyer persona, and a/b testing.

By Mussarat NosheenDec 13, 2023
Nov 29, 2023

How to Track and Fix 404 Error Pages With GTM?

How to track and fix 404 error pages with GTM? Find the URLs in GA4, create tags, set up triggers, and then fix them by setting up 301 redirects.

By Mussarat NosheenNov 29, 2023
Oct 10, 2023

What is Marketing Attribution?

Marketing attribution is analyzing touchpoints in a customer's journey to understand which ones contribute most to conversions or desired actions.

By Mussarat NosheenOct 10, 2023
Sep 20, 2023

How to Measure Digital Product Success

Learn how to measure digital product success step by step with key metrics, tips, and strategies. Drive growth and enhance user satisfaction today

By Hareem SajjadSep 20, 2023
Sep 15, 2023

Should I Enable Google Signals?

Google Signals should be enabled to access cross-platform tracking, remarketing with GA4, Advertising Report feature, and Demographics & Interests report.

By Mussarat NosheenSep 15, 2023
Sep 14, 2023

Analytics Guide to Digital Products

Dive into digital product analytics: significance, best practices and future of data driven success in the digital realm.

By Hareem SajjadSep 14, 2023
Aug 31, 2023

How To Measure Website Traffic

Whether you have a small business or a big one measuring website traffic is imperative to understand your visitors and how they engage with your website.

By Hareem SajjadAug 31, 2023
Aug 7, 2023

Why You Should Audit Your Digital Analytics

An audit is a transformative tool that illuminates pathways to success in the ever-evolving digital landscape and helps strengthen decision-making.

By Hareem SajjadAug 7, 2023
Jul 21, 2023

Top Trends in Digital Analytics for 2024

Digital analytics is the brand new concept in data science trends 2024. They can help you recognize data governance trends and enhance data quality.

By Ayesha KhanJul 21, 2023
May 27, 2023

8 steps to create an inbound marketing plan

Keep the leads pouring in, get heavy traffic on your website, and create a healthy relationship with your customers through an inbound marketing plan.

By Hareem SajjadMay 27, 2023
Aug 25, 2022

How To Measure App Analytics Success

App analytics ensures you track the right metrics from download, interaction, and loyalty that give valuable insights on the performance of your app.

By Mussarat NosheenAug 25, 2022
Jun 30, 2022

How Much Does It Cost To Develop An App?

The first question any business planning to develop an app has is how much app development costs. This is an important part of planning your app development project.

By Hareem SajjadJun 30, 2022
Feb 15, 2022

How to Write A Digital Marketing RFP?

If you want to outsource your digital marketing to any agency, then an RFP will help you. Finding the right agency that can work with your company can be challenging.

By Hareem SajjadFeb 15, 2022
Dec 21, 2021

How To Build A Go-To-Market Strategy?

A go-to-market (GTM) strategy is the way in which a company gets a new product into the market and includes a business plan.

By HubSpot SystemDec 21, 2021
Oct 1, 2021

How To Keep Your Business Data Reliable?

When your business data is reliable and accurate, you can smoothly implement daily tasks. It can also give you correct insights into your marketing and sales campaigns.

By Hareem SajjadOct 1, 2021
Sep 28, 2021

8 Ways To Use Content For Customer Acquisition

Many businesses implement content strategy as part of their overall marketing strategy, however, very few end up generating new customers. Here are some ways you can use content for customer acquisiti

By Mussarat NosheenSep 28, 2021
Sep 1, 2021

How to Optimize A Website For Mobile Devices?

Mobile optimization is the process of developing a website and its content in a way that is compatible with and performs well on mobile devices.

By Hareem SajjadSep 1, 2021
Jul 21, 2021

How to Use LinkedIn For B2B Content Marketing?

With LinkedIn B2B marketers aim to distribute their content for lead generation, brand awareness, establishing authority and forming potential business connections.

By Hareem SajjadJul 21, 2021
Jul 16, 2021

2022 Digital Marketing Statistics Every Business Should Know

Digital marketing statistics can give you all the important insights into the world of marketing. You can know which marketing efforts are working for most marketers or which is a better way to connec

By HubSpot SystemJul 16, 2021
Jul 14, 2021

How To Conduct A Website Content Audit?

When you conduct a content audit, you keep a track of all the pieces of content you have and find out how to make improvements.

By Hareem SajjadJul 14, 2021
Jun 18, 2021

The Three Purposes of Marketing

Here are the three main objectives that a successful marketing strategy should always aim to achieve.

By Ayesha KhanJun 18, 2021
Apr 21, 2021

A Beginner’s Guide To Inbound Marketing Strategy

Inbound marketing has changed the way you market to a consumer. Unlike interruptive outbound marketing techniques, inbound focuses on meeting customers where they are.

By Hareem SajjadApr 21, 2021
Mar 25, 2021

Best practices for B2B Marketing with LinkedIn

LinkedIn gives B2B marketers opportunities to create brand awareness, generate leads, share content, build connections and sell their products or services. Here are some best practices for B2B marketi

By Hareem SajjadMar 25, 2021
Feb 11, 2021

4 Research Methods to Better Understand B2B Customers

It can be challenging to understand your target audience. This is especially true in the case of B2B buyers because their purchase journey is not straightforward, as compared to B2C buyers.

By HubSpot SystemFeb 11, 2021
Feb 4, 2021

5 Customer Retention Metrics You Need To Know About

Customer retention metrics can show you how well your business is retaining its customers. Companies track these metrics to understand if they are successfully meeting a customer’s needs to gain their

By HubSpot SystemFeb 4, 2021
Dec 31, 2020

Digital Marketing Best Practices to Adopt in 2021

Planning to create a digital marketing strategy for 2021? Here are some digital marketing best practices to help you create a strong and profitable strategy for your business.

By Hareem SajjadDec 31, 2020
Dec 10, 2020

8 Ways To Increase Traffic On Website

More traffic helps a business create brand awareness and improve conversions, ultimately leading to business growth. Here is how you can increase traffic on website.

By Hareem SajjadDec 10, 2020
Dec 1, 2020

How to Build A Marketing Funnel for Your Business?

A marketing funnel allows businesses to influence their target audience through various stages in their buyer’s journey. Here is how to build a marketing funnel.

By Hareem SajjadDec 1, 2020
Oct 29, 2020

6 Lead Nurturing Strategies You Should Be Using

Take a look at these effective lead nurturing strategies that can help you communicate with your customers and prospects and influence them to purchase.

By Hareem SajjadOct 29, 2020
Oct 14, 2020

This Is How You Can Improve Website Conversion Rate

Getting traffic is not enough for a successful website. A website should also engage its users and drive conversions. Here is how you can improve website conversion rate.

By Hareem SajjadOct 14, 2020
Sep 1, 2020

A Beginner’s Guide to Google Analytics

Google Analytics is a powerful tool for marketers to analyze the performance of their website or app and understand the behaviors of the users who interact with their site or application

By Hareem SajjadSep 1, 2020
Jul 23, 2020

How to Design a User-Centric Push Notifications Strategy

Instead of tailoring notifications to provide unique user value, brands often send irrelevant, generalized notifications. This article discusses the importance of user-centric push notifications in a

By Menahil ShahzadJul 23, 2020
Jul 2, 2020

How To Plan Your App Promotion Budget

App promotion budget can help you assess how much money you will need to successfully promote your app in the market and use it efficiently.

By Hareem SajjadJul 2, 2020
Apr 16, 2020

How to Create a Customer-Centric Onboarding Strategy

Customer onboarding doesn’t begin when someone purchases your product or service. Instead, it starts the very first time a prospect comes in contact with your brand. This article will provide you with

By Nishan SinghApr 16, 2020
Oct 8, 2019

Data Storytelling: What, Why and How

Learn how you can leverage data storytelling to create a marketing narrative that makes an impact and improves your marketing messaging

By HubSpot SystemOct 8, 2019
Jan 3, 2018

Google Analytics: Basic Concepts

Learn the basic concepts of Google Analytics and its implications for business decision making and campaign optimization.

By Mussarat NosheenJan 3, 2018

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