Google Analytics Training Course in Toronto

Are you looking to learn how to use Google Analytics 4 to track your website traffic and measure your marketing campaigns?

If so, our GA4 training course in Toronto, is perfect for you!.


Key Learning Outcomes

Our Google Analytics Course helps your team uncover business-critical information about your prospects.

  • How to set up Google Analytics 4
  • How to collect data from your website
  • How to create reports and dashboards
  • How to use Google Analytics 4 to track your marketing campaigns
  • Measurement Plan

    Create a Measurement Plan and infuse an analytics culture into your marketing department

  • KPIs That Matter

    Look at analytics data beyond standard metrics like pageviews, sessions, and bounce rates

  • Actionable Insights

    Get answers to business-critical questions about digital marketing through analytics

  • Amplify Your Efforts

    Improve your content’s reach through proper segmentation of your website audience

Course Outline

  • Getting Started

    Getting Started

    • Measurement Plan
    • About Google Analytics
    • Definitions and Interface
    • Dimensions and Metrics
    • Implementation Plan
  • GA4 Implementation

    GA4 Implementation (GTM - Basic) & Setup

    • Content Engagement Tracking
    • Conversion Tracking
    • Intro to Event Tracking
    • Implementing Third-Party Tags
    • Integration with (Google AdWords, Search Console, Adsense)
  • Analysis & Reporting

    Analysis & Reporting

    • Interpreting Standard Reports
    • Custom Reports
    • Custom Segments (and regex)
    • User ID
    • Data Import
    • Measurement Protocol
    • Intro to Data Studio
    • Google Spreadsheet Add-On

Frequently Asked Questions about Google Analytics Training

Who should sign-up for Google Analytics training?
How does Google Analytics training help?
Can I use my own website data during training?
Do you offer customized training for the team?
Is your training eligible for funding through provincial/federal government?

Ready to Get Started?

With our presence in both US (Charlotte, NC) and Canada (Toronto, ON and Calgary, AB), we are well-positioned to help organizations all over North America throughout their analytics strategy.

Get in touch with us if you are looking for an audit of your current digital analytics, analytics training for your team or you have any questions about our digital analytics services. We strive to get back to you within 24 business hours.