Deep dives on GA4, GTM, server-side tagging, data engineering, and the Track → Analyze → Optimize playbook. Built for people who actually have targets to hit.
Don't let the "Context Gap" skew your ROAS. Learn the gold standard architecture for Server-Side tracking to ensure accurate attribution, perfect deduplication, and reliable purchase data
Server-side vs client-side tracking is crucial for optimizing data accuracy, user privacy, and website performance.
Preventing tags from firing on reloads ensures accurate analytics, avoids inflated metrics, improves data reliability, and minimizes resource waste.
Facebook Conversions API enhances ad performance by tracking accurate user actions, reducing data loss, and improving ROI insights.
Conversion API mitigates cookie depreciation by ensuring accurate data tracking, and optimizing marketing performance effectively.
Google Analytics 4 is a powerful tool to track and optimize paid search campaigns by identifying and refining top-performing ads for better results.
Master GA4 demo account: explore real data, key features, and optimize your site’s performance using Google Analytics 4
Site Search Tracking in Google Analytics 4 is essential for understanding user intent and improving content relevance.
Custom reports in GA4 offer precise data insights tailored to your business needs, enabling better analysis and informed decision-making.
Preventing tags from firing on reloads ensures accurate analytics, avoids inflated metrics, improves data reliability, and minimizes resource waste.
The Data Layer in GTM stores data for tracking user interactions, ensuring accurate, organized data collection for analytics and marketing.
Tracking Facebook events with Google Tag Manager helps optimize ad targeting, measure conversions, and enhance marketing campaign performance.
Choosing the best Google Tag Manager plugin for WordPress ensures seamless integration, accurate tracking, and efficient data management.
Don't let the "Context Gap" skew your ROAS. Learn the gold standard architecture for Server-Side tracking to ensure accurate attribution, perfect deduplication, and reliable purchase data
Server-side tracking ensures secure, accurate first-party data collection, enhancing user privacy, data control, and marketing effectiveness.
Server-side vs client-side tracking is crucial for optimizing data accuracy, user privacy, and website performance.
Facebook Conversions API enhances ad performance by tracking accurate user actions, reducing data loss, and improving ROI insights.
Short, tactical videos on GA4, GTM, server-side tagging, and analytics engineering.
Marketers need to gather insights from various data sources to create effective marketing campaigns for which a data warehouse like BigQuery can be useful.
With the suspension of Universal Analytics, it is important to back up your data. The best way is to export all your UA data to CSV files or Google Sheets.
The integration of GA4 with BigQuery can help you make informed marketing data-driven decisions by leveraging BigQuery’s data processing solutions.
Data discrepancies between GA4 and Shopify affect decision-making, marketing strategies, and understanding customer behavior.
GA4 detects trends using machine learning and event-based tracking, providing insights into user behavior, traffic sources, and conversion rates.
The Google Analytics 4 Checkout Journey Report includes metrics on checkout steps, conversion rates, abandonment rates, time to purchase, and user flow.
Creating a GA4 dashboard is crucial for visualizing and analyzing key performance metrics, enabling data-driven decision-making and strategy optimization.
Are your Looker Studio numbers wrong? Learn to spot and fix silent aggregation mistakes like averaging CTRs, incorrect data blends, and COUNT_DISTINCT errors.
Power BI for Mac enables advanced data visualization and informed decision-making, ensuring efficient data analysis and sharing.
Looker Studio Connectors integrate data from various sources, enhancing marketing report accuracy for informed decision-making.
Adding data sources and creating reports in Looker Studio is essential for integrating diverse data and generating insightful visualizations.
Define objectives, select KPIs, implement tracking tools, integrate data, establish attribution, analyze regularly, and iterate for a robust marketing measurement framework.
To measure Digital Marketing ROI track KPIs like CLV and ROAS, analyze via tools like Hootsuite, GA4, and Tableau, and report and implement changes
To calculate LTV:CAC ratio, divide Customer Lifetime Value (LTV) by Customer Acquisition Cost (CAC). This metric evaluates ROI.
A guide to ROAS (Return on Ad Spend), which measures ad campaign effectiveness by calculating revenue generated compared to advertising costs.
Configuring Google Search Console is essential for tracking site performance and improving SEO on WordPress.
Competitive analysis involves identifying competitors, collecting & analyzing their data, evaluating competitors and their customers, and drawing insights.
To navigate brand building in the digital age, CEOs need a strategic roadmap integrating digital platforms, customer engagement, & data analytics.
Allocate your digital marketing budget wisely by analyzing past performance, prioritizing high-ROI channels, and experimenting with new strategies.
Dominate search engines with Analytico's Ultimate Guide to SEO Content Optimization! Master best practices & techniques to rank higher & drive organic traffic.
Strategies for effective Voice Search Optimization; user intent, conversational content, local SEO, search snippets optimization, implement schema markup.
The top SEO myths to ignore in 2024 are keyword research and targeting are not needed, Google indexes fresh content, and PPC improves organic ranking.
From tracking organic traffic to refining on-page elements, critical metrics empower businesses to resonate with their audience.
Mobile-first advertising prefers mobiles in design & execution. Some effective strategies are in-app ads, mobile/ SaaS SEO, and mobile-friendly ad formats.
User-generated content in B2C advertising amplifies building authenticity, trust, and engagement.
Snapchat ads engage younger audiences with interactive features, providing immersive connections for digital natives.
Display advertising trends for 2024 include personalization, video ads, immersive ads, and contextual, native, and programmatic ads
Conversion Rate Optimization involves web design, content, CTAs, landing pages, and forms optimization via personalization, analytics, and testing.
Integrating Google Ads boosts brand visibility and engagement across diverse channels, optimizing ROI.
Top Conversion Rate Optimization (CRO) tools to boost your digital presence and turn user frustration into seamless conversions.
Improving your conversion rate is no easy feat. Here are some reasons with solutions on why the conversion rate of your website drops.
Are you taking advantage of your HubSpot portal? With a HubSpot audit you can analyze your progress and know how to use this tool to its full potential.
A comprehensive guide on migrating from Salesforce to HubSpot CRM. Follow these steps to migrate to Hubspot smoothly.
A comprehensive guide on migrating from Zoho to HubSpot CRM
A comprehensive DIY guide for migrating from Wordpress CMS to HubSpot CMS. Step by step walkthrough with screenshots. Domain, Blog, Website Pages, Forms...
Selling NFTs with Shopify allows creators to showcase, market, and securely sell unique digital collectibles to a global audience.
Driving traffic to your Shopify store in 2025 boosts visibility, increases sales, builds brand loyalty, and ensures growth.
Shopify Flow automates tasks, improves efficiency, enhances customer experience, and helps scale your eCommerce store effortlessly.
How to increase your e-commerce CRO? Understand the audience, user experience, effective product pages, simple checkout, personalization, and technology.
Cohort analysis for mobile apps breaks down user interaction data into segments and compares them with each other to identify trends and users' behaviors.
User personas can help you develop an app that can target users, solve their problems, and provide them with a great user experience.
User journey or customer journey, maps how the users interact with the app and take a desired action. Find out how to map user journeys for mobile apps.
Both SEO and ASO strategies work together to ensure high visibility for your mobile apps and generate more traffic.
Explore additional clusters across Track, Analyze, and Optimize. These are themes we write about often enough that they deserve their own lane.
Topic cluster · 29 articles
Topic cluster · 8 articles
Topic cluster · 8 articles
