Nov 1, 2024
7 Data Discrepancies Between GA4 and Shopify
Data discrepancies between GA4 and Shopify affect decision-making, marketing strategies, and understanding customer behavior.
By Menahil ShahzadNov 1, 2024
GA4 Analytics & Reporting
Articles from Analytico on ga4 analytics & reporting — built for teams who actually rely on their numbers.
22 articles
Aug 15, 2024
How does Google Analytics 4 detect Trend Changes and what Insights does it provide?
GA4 detects trends using machine learning and event-based tracking, providing insights into user behavior, traffic sources, and conversion rates.
By Ayesha KhanAug 15, 2024
Aug 8, 2024
What is included in the Google Analytics 4 Checkout Journey Report?
The Google Analytics 4 Checkout Journey Report includes metrics on checkout steps, conversion rates, abandonment rates, time to purchase, and user flow.
By Ayesha KhanAug 8, 2024
Jul 12, 2024
How Do You Create GA4 Dashboards Step by Step?
Creating a GA4 dashboard is crucial for visualizing and analyzing key performance metrics, enabling data-driven decision-making and strategy optimization.
By Menahil ShahzadJul 12, 2024
Jul 12, 2024
What are the Key Metrics tracked in Google Analytics 4?
Key Metrics to track in GA4 includes events, conversions, user engagement, retention, and acquisition sources for comprehensive insights.
By Ayesha KhanJul 12, 2024
Jul 9, 2024
What Insights can you Gain from Google Analytics 4 Reports?
GA4 reports offer insights into user behavior, acquisition sources, performance, and conversions, aiding businesses in optimizing digital strategies.
By Ayesha KhanJul 9, 2024
Apr 22, 2024
Using GA4 for E-commerce Advertising Success: Key Metrics & Strategies
Using GA4 for e-commerce advertising success includes monitoring the metrics in GA4, understanding user behavior, and optimizing ad campaigns accordingly
By Mussarat NosheenApr 22, 2024
Jan 9, 2024
Google Signals Will Be Removed from GA4 Reporting Identities
Google Signals will be removed from GA4 reporting identity. Google will still collect signals’ data and use it in demographics & interests, and remarketing
By Mussarat NosheenJan 9, 2024
Jan 2, 2024
How To Ensure The Accuracy Of Your GA4 Data?
To ensure the accuracy of your GA4 data set up conversions, activate signals, link BigQuery, search console, remove unwanted referrals and extend retention
By Hareem SajjadJan 2, 2024
Dec 29, 2023
GA4 Issues & How to Fix Them
Optimize GA4 issues with effective solutions. Enhance your analytics accuracy and make informed decisions in the digital world.
By Menahil ShahzadDec 29, 2023
Dec 27, 2023
What Are The Different Reporting Identities in GA4?
Reporting identities enable GA4 to identify users from different devices and platforms. They include device ID, user ID, Google Signals, and Modeling
By Mussarat NosheenDec 27, 2023
Dec 13, 2023
How to Create and Use GA4 Audiences
GA4 audiences enable businesses to target website visitors, facilitating personalized marketing and providing insights into user behavior.
By Menahil ShahzadDec 13, 2023
Dec 1, 2023
Landing Page Report in GA4
In GA4, navigate to Reports> Engagement>Landing pages. Analyze metrics like pageviews, bounce rate, and user journeys for actionable insights.
By Ayesha KhanDec 1, 2023
Nov 30, 2023
What are Predictive Audiences in GA4?
Predictive audiences in GA4 use machine learning to identify users likely to engage or convert, aiding targeted marketing strategies for better results.
By Mussarat NosheenNov 30, 2023
Nov 30, 2023
How To Do Funnel Analysis In Funnel Exploration Report in GA4?
How to do funnel analysis in GA4? You can create funnel exploration reports, add custom steps and, dimensions, and apply comparisons, and filters.
By Hareem SajjadNov 30, 2023
Nov 27, 2023
How To Find And Analyze Behavior Flow Report In GA4?
How to find and analyze behavior flow report in GA4? By creating a Funnel Exploration and Path Flow Exploration report in Google Analytics 4
By Menahil ShahzadNov 27, 2023
Nov 20, 2023
How To Analyze Organic Search Traffic In GA4?
How to Analyze Organic Search Traffic in GA4? With a deep dive into Acquisition and Engagement reports or creating an Exploration report.
By Ayesha KhanNov 20, 2023
Oct 16, 2023
GA4 Reporting Series: Referral Traffic in GA4
Referral traffic comprises website visitors coming from links on other sites. It can be viewed in the acquisition report or Explorations in detail
By Mussarat NosheenOct 16, 2023
Oct 3, 2023
Understanding The Acquisition Reports In Google Analytics 4
Acquisition reports reveal information about the channels through which the user was acquired, the most engaged landing pages, and revenue generated.
By Menahil ShahzadOct 3, 2023
Sep 4, 2023
What are Data Thresholds in GA4 and How to Remove Them?
Data thresholds in the GA4 reports serve to protect the privacy of users by withholding customer data if the user flow is below the minimal data size.
By Mussarat NosheenSep 4, 2023
Aug 18, 2023
What Are The Explorations in Google Analytics 4 & When to Use Them?
In the realm of data analysis, Google Analytics 4’s Explorations unveils complex insights, by delving deeper into user behavior and refining strategies.
By Menahil ShahzadAug 18, 2023
Apr 23, 2022
Reasons Why Your Web Analytics May Give You The Wrong Information
One of the crucial parts of web analytics is to measure the right metrics to get data that is trustworthy in order to get accurate reports.
By Hareem SajjadApr 23, 2022