1. Who we are

Analytico Inc. is a digital analytics and measurement consultancy working with organizations in Canada, the United States, and other regions. We help teams implement and improve tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tagging, and related marketing and data platforms.

2. What this policy covers

This policy applies to:

Visits to our website and landing pages;
Contact and discovery forms, including consultation and demo requests;
Client onboarding, service delivery, and communications related to those services;
Marketing activities such as newsletters, webinars, and educational content.

When we work with clients, we may also have access to data collected via their own tools (for example, GA4, CRM platforms, advertising platforms). In those cases, we typically act as a service provider / data processor and our access to that data is governed by separate contracts and agreements.

3. Information we collect

3.1 Information you provide to us directly

We collect information that you choose to share with us, including:

Name, email address, company name, and role;
Details about your analytics stack, website, and business goals;
Content of messages or files you send when you request help, proposals, or support;
Billing and invoicing information where required to process payment.

3.2 Information collected automatically

When you visit our website, we and our service providers may automatically collect certain technical information, such as:

IP address and approximate location (country/region);
Device type, operating system, and browser type;
Pages visited, time on page, navigation patterns, and click interactions;
Referring source (for example, search engine, ad campaign, or another website).

This data is typically collected using cookies, tags, pixels, and similar technologies via tools such as Google Analytics 4, Google Tag Manager, and other analytics or marketing platforms.

4. How we use your information

We use the information we collect to:

Respond to your inquiries and provide requested information;
Plan, deliver, and improve our analytics and optimization services;
Analyze how our website and content are used, so we can improve their clarity and effectiveness;
Communicate with you about updates, webinars, resources, or services that may be relevant to you;
Meet legal, regulatory, and contractual obligations, including security and fraud prevention.

5. Cookies and similar technologies

We use cookies and similar technologies to understand how visitors use our site, to measure performance, and sometimes to support marketing and remarketing campaigns.

Depending on your location, you may see a cookie notice or consent banner when visiting our website. Where required, we only place non-essential cookies (for example, advertising or advanced analytics cookies) after you have provided consent.

You can typically manage cookies through your browser settings. If you disable certain cookies, parts of our website may not function properly.

6. When we act as a service provider / data processor

Many of our client engagements involve us helping configure or troubleshoot their analytics and advertising tools. In this context, we may have access to data collected on our clients' websites or apps. Examples include:

Google Analytics 4 properties and BigQuery exports;
Google Tag Manager containers (web or server-side);
CRM or marketing automation tools such as HubSpot;
Advertising platforms such as Google Ads, Meta, or other ad networks.

In these situations, we typically act on behalf of the client and in accordance with their instructions. Our access and use of such data is governed by our contracts, statements of work, and (where applicable) data processing agreements.

7. How we share information

We do not sell your personal information. We may share information with:

Service providers who help us run our business, such as hosting providers, email tools, analytics platforms, and payment processors;
Professional advisors (for example, legal and accounting) where reasonably necessary;
Authorities or third parties where required by law, regulation, legal process, or to protect our rights or the rights of others.

8. Data retention

We retain personal information for as long as it is reasonably necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Retention periods may vary depending on the type of data and the context in which it was collected.

9. International data transfers

We operate primarily in Canada and the United States. Some of our service providers may process data in other countries. Where data is transferred across borders, we take reasonable steps to ensure an appropriate level of protection in accordance with applicable laws.

10. Your rights and choices

Depending on your location, you may have rights under applicable data protection laws, which can include:

Accessing the personal information we hold about you;
Requesting corrections or updates to your information;
Requesting deletion of certain information, subject to legal and contractual obligations;
Objecting to or restricting certain types of processing, including direct marketing;
Withdrawing consent where processing is based on your consent.

To exercise these rights, contact us using the details in the Contact us section below. We may need to verify your identity before fulfilling certain requests.

11. Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, or misuse. No system is perfectly secure, but we aim to limit access to those who need it and to use secure tools and practices consistent with the nature of the data we handle.

12. Third-party websites and services

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. In some cases, we may provide additional notice (for example, via a banner or email) if changes are significant.

14. Contact us

If you have questions about this Privacy Policy or how we handle personal information, you can reach us at:

Analytico Inc.
Email: hello@analyticodigital.com