Marketing & growth
- Performance has dropped since CMP / Consent Mode went live.
- Can’t explain attribution gaps to leadership or finance.
Track Pillar · Consent & CMP
Stay compliant without going blind.
We design Consent Mode v2, CMP integration, and region-aware tagging so legal can sleep at night and marketing still has enough signal to grow. No more “we turned on consent and everything broke.”
- Consent Mode v2 implemented with a clear impact model on GA4, Ads and Meta performance.
- CMP, GTM and sGTM wired together with explicit region-based rules.
- A documented consent + measurement blueprint shared across marketing, legal and engineering.
Built for teams juggling privacy expectations, paid media performance, and leadership scrutiny.
Before → After · Consent & Signal
Before
- CMP slapped on top of existing tags.
- GA4 & Ads conversions quietly fall off a cliff.
- Nobody sure what’s allowed vs blocked where.
After
- Consent Mode v2 tested and documented.
- Clear, region-aware rules for tags and events.
- Marketing can still optimize with modelled data.
Compliance
Respect local laws and user choice by design.
Continuity
Protect core KPIs when consent rules change.
Clarity
Everyone knows what data is collected, where and why.
Who this is for
Teams who can't afford to choose between privacy and signal.
This isn't about “maxing data at any cost.” It's about designing a responsible tracking system that respects users while still giving you enough visibility to run the business.
Legal, privacy & compliance
- Need clarity on what’s firing where and under which basis.
- Want documentation that stands up to scrutiny and audits.
Engineering & data teams
- Tired of ad-hoc ‘can you just add this tag’ requests.
- Need a consistent, testable framework for consent-aware tagging.
Common consent + tracking failures
Most consent setups either over-block or silently under-track.
CMPs and Consent Mode are powerful—but if they're bolted onto a weak tracking foundation, you end up with broken funnels, missing conversions and confused teams. We fix that at the measurement layer.
CMP added on top of an old GTM setup with no holistic redesign.
Consent Mode v2 ‘enabled’ but nobody knows what changed in GA4 or Ads.
Region-based rules (EU vs US vs CA) not enforced consistently.
Critical events (purchase, lead, signup) blocked or degraded unexpectedly.
No clear documentation for what is strictly necessary vs optional tracking.
Every change is a guess: nobody has a baseline to measure impact of consent updates.
10-Day Consent & CMP Diagnostic
From “we turned it on and hoped” to a deliberate consent blueprint.
A focused 10-day engagement to assess your current consent setup, redesign the architecture, and implement a compliant, measurement-ready configuration—without dragging on for months.
Format: remote, workshop-driven
Ideal for mid-market teams needing clarity fast.
Day 1–2
Discovery & risk mapping
- Review current GA4, Ads, Meta and CMP setup.
- Identify jurisdictions, traffic mix and risk areas.
- Align on non-negotiable KPIs and events.
Day 3
Consent architecture design
- Draft consent states and purposes by region.
- Map CMP categories → tags, pixels and events.
- Define what is strictly necessary vs optional.
Day 4
GTM / sGTM blueprint
- Design consent-aware triggering logic in GTM.
- Plan server-side routes for key events (where used).
- Outline fallbacks and edge cases.
Day 5–6
Implementation & config
- Configure CMP categories and UI states.
- Implement Consent Mode v2 in GTM / codebase.
- Wire region rules and tag behaviour.
Day 7
Testing & impact analysis
- Compare pre- vs post-consent funnels and KPIs.
- Validate behaviour in key browsers and regions.
- Adjust thresholds where we're over- or under-blocking.
Day 8
Documentation for legal & marketing
- Produce consent + tracking data flow diagrams.
- Write plain-English explanation of what fires where.
- Document event/KPI dictionary with consent notes.
Day 9
Monitoring & alert patterns
- Set up dashboards to track consented vs modelled data.
- Define alerts for drop-offs in critical events.
- Agree on how changes will be tested going forward.
Day 10
Handover & next steps
- Walkthrough with marketing, legal and engineering.
- Refinement backlog for future phases (e.g. more markets).
- Optional retainers for ongoing consent health checks.
Consent & CMP Services
Consent designed as part of your measurement strategy—not bolted on.
We treat consent, CMPs and Consent Mode as a first-class part of the Track pillar. That means they're engineered along with events, schemas and infrastructure—not treated as an afterthought.
Consent Mode v2 design & implementation
Turn a checkbox feature into a deliberate design decision.
- Assess your current GA4 / Ads / Meta reliance on cookies and identifiers.
- Design consent states and behaviour for key event types.
- Implement and test Consent Mode v2 with clear KPIs and monitoring.
CMP selection & integration
Make your CMP work with your stack, not against it.
- Review of your current or planned CMP and requirements.
- Integration patterns with GTM and server-side GTM.
- Configuration of categories, purposes and vendor mapping.
Region-aware tagging architecture
One stack, different rules—implemented cleanly.
- Geography- or jurisdiction-based consent and tag rules.
- Templates for EU/EEA, UK, US states, Canada and others.
- Fallback and exception handling for edge cases.
Critical event protection
Keep north-star events measurable, even with consent.
- Identify the events you can’t compromise on (purchase, lead, signup).
- Design legal-friendly pathways for signal (modelled, aggregated, or server-side).
- Monitoring to catch sudden drops or misconfigurations early.
Policy, docs & training
So legal, marketing and product speak the same language.
- Plain-English documentation of what fires where and why.
- KPI / event dictionary with consent considerations.
- Training sessions for marketing, product and compliance teams.
Consent health checks & audits
Make consent part of ongoing measurement governance.
- Baseline audit of current CMP + Consent Mode setup.
- Risk map for compliance and measurement impact.
- Quarterly or semi-annual review cadence and playbook.
Consent across Track · Analyze · Optimize
Consent is a design constraint—not an excuse for bad data.
When consent is integrated into the TAO framework, you can still run serious analysis and optimization—just with more discipline about what's collected, where and how it gets used.