Case Studies
Real tracking, analytics, and optimization work for teams that can’t afford fuzzy data.
Below is a sample of how we've rebuilt measurement foundations, attribution, and decision-making for healthcare, SaaS, public sector, education, and DTC brands. No fluff—just specific problems and what changed.
Most work can be anonymized on request. If you don't see your exact stack or vertical, ask—we've likely seen something close.
Snapshot · What changes after Track · Analyze · Optimize?
Before
- Numbers don't match across tools.
- Attribution is a political debate.
- Reports exist, but no one trusts them.
After
- Revenue and conversions are aligned.
- Funnel and attribution stories are clear.
- Teams use data to make confident bets.
Healthcare
HIPAA-conscious analytics and offline outcomes.
SaaS
PLG + sales-led funnels in one view.
DTC
Shopify + Ads tracking built for LTV, not just ROAS.
Selected work
Case studies across healthcare, SaaS, DTC, education, and public sector.
Each case study breaks down the real situation, the tracking and analytics work we did, and what changed in how decisions were made—not just the dashboards we shipped.
Want something similar?
Most of our work is repeatable. Pick a case that's closest to you and let's talk about a version tailored to your stack.
HIPAA-safe analytics across web, app, and offline for a large urgent care network.
GA4 migration, HIPAA-conscious tracking, Salesforce integration, and reporting that connects marketing, digital, and clinical outcomes.
Turning global virtual care demand into a repeatable, measurable acquisition engine.
Measurement for high-intent mobile users, funnel clarity across web + app, and CRO work that pushed more users into care conversations.
Clean, multi-touch attribution across direct, partner, and association channels.
Rebuilt measurement across Webflow, HubSpot, and partner funnels so the team could finally see which channels drove approved fleet accounts.
Server-side tracking for a SaaS PIM platform selling to eCommerce brands globally.
Unified Stripe, product usage, and marketing signals to get reliable MRR and lifecycle reporting in GA4.
Modernizing analytics capability for a federal digital team serving millions of Canadians.
GA4 migration, measurement frameworks, and hands-on training so teams could focus on service outcomes, not vanity metrics.
From UA chaos to a coherent GA4 model across faculties and programs.
Rationalized multiple UA properties into a modern GA4 setup with shared events, cross-domain tracking, and aligned reporting.
Don't see your exact use case?
We've worked across more stacks and situations than we can publish publicly. If you share your stack and challenges, we can walk through the closest relevant work.