Selected Work
We design and implement analytics architecture across GA4, Adobe, server-side tagging, product analytics, and data warehouses—so marketing, product, and finance operate from the same reality.
Featured Case Studies
Healthcare · Cross-System Measurement Implementation
NextCare needed a measurement system that could connect web, app, booking, CRM, and advertising signals into a single patient acquisition view the business could trust.
Implemented a connected measurement system that improved visibility from ad click through booking and downstream systems, enabling stronger optimization and clearer reporting.
SaaS · Lifecycle & Revenue Measurement
Apimio was driving significant paid acquisition, but needed a deeper measurement model that connected trial growth, product behavior, subscription revenue, and long-term value.
Built a lifecycle measurement system tying acquisition, product usage, Stripe revenue, and warehouse analysis together so growth could be measured on actual business value.
Media & Publishing · Subscriber Growth Measurement
This enterprise publishing platform had no shortage of analytics tools. What it lacked was a coordinated measurement system connecting content engagement, subscriber growth, ad revenue, and retention across teams and platforms.
Built a coordinated measurement architecture linking engagement, subscriber conversion, and revenue signals so teams could make decisions using a more unified view of performance.
Telecom · Subscriber Acquisition Measurement
This telecom environment had a long and fragmented customer journey spanning website interactions, plan selection, CRM records, assisted sales processes, and downstream activation events—without a clean measurement layer tying them together.
Implemented a more connected measurement architecture spanning web, CRM, assisted sales, and activation signals so decision-making could move closer to real business outcomes.
Headless Commerce · Adobe + ContentSquare + Experimentation
This brand had active CRO and UX programs, but lacked a reliable way to connect behavioral improvements and experiment wins to real business outcomes.
Built a more coordinated experimentation and revenue measurement system linking ContentSquare, Adobe, server-side tracking, and warehouse analysis to business outcomes.
Additional Engagements
Higher Education · Analytics Modernization
Delivered an audit-to-implementation modernization effort covering migration strategy, measurement design, BigQuery enablement, and internal analytics team support.
Public Sector · Cross-Functional Analytics Enablement
Improved cross-functional analytics enablement and helped teams use measurement more confidently within their actual workflows.
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