Signal architecture that holds up to scrutiny.
Each one a different signal problem. Each one solved at the architecture layer.
The marketing system saw the journey.
The booking platform confirmed the reservation.
Attribution context dissolved at the domain boundary between the marketing site and the REX booking engine. Built the Cloud Run proxy and Firestore identity layer that joined them.
Read case study →"They created a much more reliable measurement framework that we can actually trust for decision-making."
PHI-safe signal architecture across a multi-state urgent care network
Five systems — web, app, Solv booking, Salesforce, and Google Ads — connected into a single HIPAA-safe patient acquisition view.
Signal layer connecting acquisition, product, and subscription revenue
Paid spend optimising toward trial starts because that was the only signal reaching the platforms. Connected Stripe, Heap, and GA4 into a governed lifecycle layer.
Connecting acquisition to activation across web and app
Content drove acquisition on the web. The app was the entire product. No identity bridge between them meant campaigns were optimising toward downloads, not retained patients.
Cross-functional analytics enablement across a multidisciplinary organization
Measurement knowledge concentrated in a specialist layer. Built the shared framework that distributed analytics capability across five team disciplines.
Every case study on this page started with a 30-minute call.
The Assessment maps where your signal layer breaks and what it will take to fix it. Fixed fee. No retainer required to start.
Measurement Architecture Assessment — a 30-minute call, a fixed-fee diagnostic, a clear picture of where your signal layer breaks.
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