Your booking data never matches across systems.
GA4, booking engines, OTAs, PMS and finance all show different numbers for the same period. Each team has their own ‘source of truth’.
Industries · Hospitality · Travel · Entertainment
Hospitality, travel & entertainment analytics built around bookings, guests and revenue.
We help hotels, attractions, venues and travel brands connect the dots: web traffic → booking engines → PMS/CRM → on-site spend. So you can stop reconciling spreadsheets and start making confident decisions on pricing, media and experience.
- Unify bookings and revenue across GA4, OTAs, and your PMS/CRM.
- Track the full guest journey across sites, subdomains and partners.
- Measure channel and campaign ROI without losing sight of compliance.
Best suited for teams managing multi-property, multi-channel or multi-partner environments where “good enough” data is already too expensive.
Before vs After · Booking & Revenue Signal
Before
- Bookings in GA4 don't match the booking engine or PMS.
- OTAs, direct and partners all claim the same guest.
- No clean view of occupancy, ADR and revenue by channel.
After
- Aligned booking and revenue numbers across GA4, booking engine and PMS.
- Clear, de-duplicated view of direct vs OTA vs partner performance.
- Reliable inputs for pricing, media and inventory decisions.
Guest journey clarity
From first search to stay, experience and return visit.
Revenue truth
One agreed view of revenue across systems and stakeholders.
Compliance aware
Consent, privacy and retention handled as part of the design.
Why Hospitality & Travel Analytics Is Harder Than It Looks
Multi-property, multi-channel and multi-partner makes weak tracking incredibly expensive.
When your booking, occupancy and revenue signals don't line up, it doesn't just frustrate analysts. It distorts demand planning, pricing, media and even staffing decisions across your footprint.
Attribution is a fight between channels, not a fact.
Paid search, Meta, OTAs, affiliates and email all claim credit for bookings. Nobody can confidently say what really drives profitable occupancy.
Cross-domain booking flows kill your visibility.
Guests jump from marketing site to white-label booking engines, third-party flows and payment pages. Sessions break, journeys fragment, and drop-offs hide.
Compliance and consent keep breaking your tags.
Consent banners, region-based rules and privacy requirements silently block key events—especially on mobile and in EU/California traffic.
What You Get
Analytics that tie marketing, bookings and on-site revenue together.
We treat your analytics stack like critical infrastructure, not a pile of one-off tags. The result: a measurement foundation that supports pricing, distribution, experience and growth decisions with confidence.
Unified revenue and occupancy view
Align bookings, room nights, revenue and margin across GA4, OTAs, booking engines, PMS and finance.
Guest journey visibility
See how guests actually discover, research, book, experience and return—across devices and partners.
Channel & campaign clarity
Understand the true contribution of direct, OTAs, paid media, affiliates and email to profitable occupancy.
Privacy- and consent-aware measurement
Design tracking that respects global privacy rules while still giving you reliable decision-grade analytics.
Where We Typically Plug In
From single-property optimization to global portfolio visibility.
Whether you're running a flagship resort, a network of attractions or a multi-brand portfolio, the problems rhyme. We adapt our blueprint to your reality—not the other way around.
Hotels, resorts & multi-property groups
Unify performance across properties, brands and regions. Connect web, booking engines, PMS/CRS and loyalty to see how channels and offers drive profitable occupancy.
Attractions, venues & experiences
Track demand, ticket sales and ancillary revenue (food, beverage, upsells) across web, apps, kiosks and POS. Identify which campaigns actually fill seats on the right days.
Tour, travel & packaged experiences
Measure funnel performance from inspiration to inquiry to booked itineraries, across partners, affiliates and offline touchpoints—without losing sight of margin.
Track · Analyze · Optimize for Hospitality & Travel
A hospitality-grade analytics blueprint, not a generic GA4 setup.
We apply our TAO framework specifically to the realities of hospitality and travel: bookings, occupancy, revenue management, distribution and experience.
Track
Engineer the hospitality data foundation.
- Audit GA4, GTM/sGTM and booking engine events against PMS/CRM and finance.
- Design event schemas for search, availability check, booking, cancellation and on-site spend.
- Fix cross-domain tracking across marketing site, booking engines, payment flows and partner domains.
- Implement server-side tagging for key conversions (bookings, upsells, loyalty enrollment).
Analyze
Turn signals into demand, pricing and channel insight.
- Model demand curves, booking windows and stay patterns by segment and channel.
- Build executive dashboards for occupancy, ADR, RevPAR and channel profitability.
- Connect first-party guest data (PMS/CRM) for cohort, lifetime value and repeat behavior.
- Use BigQuery or warehouse exports where needed for deeper guest and revenue modeling.
Optimize
Invest where it truly moves revenue and guest experience.
- Identify the campaigns and partners that drive profitable, incremental bookings.
- Support experimentation on offers, landing pages, upsells and loyalty mechanics.
- Give revenue, marketing and operations teams shared, trusted KPIs and definitions.
- Build ongoing monitoring to catch data issues before they impact decisions.
The Stack · Beyond “Just GA4”
We design around your real stack, not an ideal diagram.
OTAs, partners, legacy systems and white-label booking engines are part of the reality. We work with them instead of pretending they don't exist.
Typical Stack Components
- Web and app properties (marketing sites, microsites, booking funnels).
- Booking engines and CRS platforms (white-label or embedded).
- GA4 + GTM / server-side GTM for tracking and tagging.
- PMS, CRM, loyalty and email/lifecycle platforms.
Signals & Data We Care About
- Search, availability and booking intent events.
- Bookings, cancellations, modifications and no-shows.
- On-site spend (F&B, spa, upgrades, experiences) where feasible.
- Loyalty status, guest segments and repeat behavior.
Governance & Compliance Layer
- Consent and region-based measurement rules (EU, California, etc.).
- Data retention and access patterns aligned to internal policies.
- Event schemas, KPIs and definitions documented and versioned.
- Playbooks for safe rollouts of new sites, offers and partners.
How We Work Together
Engagement models designed for complex, evolving footprints.
Whether you need a one-time overhaul, steady hands on your measurement layer, or a fractional team to own analytics, we adapt to how you operate.
Project: Hospitality analytics reset
A focused engagement to audit, redesign and rebuild your analytics foundation around bookings, revenue and guest journeys.
Best for teams with clear pain and a defined stack that needs to move from ‘fragile’ to ‘reliable’.
FlexBlocks: Ongoing analytics support
Pre-purchased blocks of hours to support new campaigns, sites, offers, partners and reporting needs as they arise.
Best for marketing and revenue teams that need a specialist bench without hiring full-time.
Fractional analytics team
A dedicated analyst + engineer combo embedded with your team a set number of days per month.
Best for groups undergoing sustained expansion, replatforming or multi-property transformation.