Marketing & growth teams
- Need unified channel reporting without GA4 sampling.
- Want campaign dashboards tied to actual business outcomes.
Platform · Looker Studio
Looker Studio dashboards that don't crumble under scale.
We build governed, fast, reliable Looker Studio dashboards powered by warehouse-grade data — not patched-together GA4 connectors that break whenever traffic spikes or sampling kicks in.
- Dashboards running on BigQuery, not laggy direct connectors.
- Metrics defined once and reused everywhere.
- Filter logic that actually reflects user journeys.
For teams tired of dashboards that break, choke, or mislead.
Before → After · Reporting Reality
Typical Looker Setup
- Sampling & connector limits.
- Slow dashboards, long refresh times.
- Metrics defined differently per page.
With Analytico
- BigQuery-backed models, no sampling.
- Fast, stable dashboards with caching.
- Business-ready KPIs wired into the model.
Speed
Dashboards load in seconds, not minutes.
Clarity
Filters, metrics, and joins defined once.
Scale
Built for big traffic & real-time pipelines.
Who this work is for
Teams who want dashboards they can actually run the business on.
Looker Studio is powerful — but only when engineered properly. Otherwise it's fragile, misleading, and slow. Our builds eliminate these issues and turn it into a decision engine.
E-commerce operators
- Need clean purchase, funnel, margin & LTV views.
- Want Shopify, Stripe, Ads & GA4 stitched correctly.
Product & leadership
- Need a single view of usage → activation → revenue.
- Want dashboards that can handle scale & complexity.
Reporting gaps we keep fixing
The problem isn't Looker Studio — it's everything feeding it.
Most Looker dashboards fail because they're wired directly into tools instead of a governed analytics layer. We fix that by rebuilding the plumbing underneath.
GA4 connectors break or show incomplete numbers.
Sampling creates different answers depending on the view.
Dashboards slow to a crawl when the date range increases.
Metrics defined inconsistently across pages and owners.
Trying to blend Ads + GA4 + backend becomes unreliable.
Every stakeholder has “their version” of the numbers.
Looker Studio Services
Looker dashboards that actually reflect reality.
We treat Looker as the UI layer for your analytics engine — not the place to create metrics from scratch. That's how dashboards stay accurate, fast, and decision-ready.
Warehouse-backed Looker dashboards
BigQuery → Looker: fast, accurate, scalable.
- Replace GA4 connector with BigQuery exports.
- Define governed tables for sessions, users, orders, LTV, funnels.
- Performance tuning with extract tables & caching.
Marketing & acquisition reporting
Clear attribution & ROI — not channel guesswork.
- Channel, campaign & creative-level views.
- Spend, CAC, ROAS fully aligned with backend revenue.
- UTM, Consent Mode, offline conversions stitched properly.
E-commerce dashboards
Funnel clarity for DTC, subscription & retail.
- Cart → checkout → purchase funnel.
- Product, variant & category performance.
- Refund logic wired into revenue and margin.
Product & lifecycle reporting
From activation to expansion — all connected.
- Signup → activation → retention → revenue journeys.
- Cohort & lifecycle dashboards.
- Feature usage tied to churn & expansion.
Executive dashboards
The single source of truth leadership wants.
- North-star KPIs across marketing, product, ops & finance.
- Board-ready, no-sampling performance views.
- Drilldowns that answer follow-up questions live.
Governance & rollout
A reporting layer that stays clean over time.
- Metric dictionary & KPI definitions.
- Version-controlled report templates.
- Training so teams actually adopt the new dashboards.
Looker Studio across the TAO framework
Looker Studio is where your data foundation becomes visible.
When Track & Analyze are strong, Looker becomes a powerful decision layer. When they're weak, Looker amplifies every problem. We build for the former.