GTM fundamentals, but for real projects
- How GTM fits into your tracking and ad stack.
- Tags, triggers, variables, dataLayer — using your actual setup.
- Naming conventions and folder structures that don’t collapse at scale.
Track Pillar · Google Tag Manager Training
Turn GTM from "tag chaos" into a controlled implementation layer.
This program trains implementers and technical marketers to build, debug, and maintain GTM containers — web and server-side — without shipping half-broken tags every sprint.
- Understand GTM's data model, not just the UI.
- Learn how to structure containers for scale and safety.
- Practice debugging GA4, ads, and custom tags in your own setup.
Ideal for teams who own GA4, paid media, or tracking implementation but don't want to depend on one "GTM wizard" forever.
What we work inside
- Your existing GTM web container(s)
- Any server-side GTM containers (if applicable)
- Dev/stage environments for safe practice
- Real GA4, Ads, and pixel implementations
No test containers — the training is anchored in your real stack with guardrails.
What we cover
From "we have a container" to “we have a system”.
We design the GTM curriculum around your existing containers and the events that matter most — purchases, leads, product usage, or anything else that drives revenue.
Implementing GA4, pixels, and custom events
- Implementing GA4 configuration and event tags correctly.
- Wiring marketing pixels (Google Ads, Meta, etc.) to clean events.
- Using dataLayer pushes and custom JavaScript safely.
Debugging and QA like an engineer
- Using Preview/Debug mode effectively (web and sGTM).
- Chrome dev tools for network-level debugging.
- Building repeatable QA checklists for every release.
Governance, security, and handoff
- Access and permission models for agencies and internal teams.
- Change control and versioning habits that prevent rollbacks from hell.
- Documenting your container so it’s not a black box.
Format & delivery
Live, remote sessions with recordings, checklists, and patterns.
GTM training typically runs across 2–4 sessions of 60–90 minutes each. We combine teaching, live examples, and "over the shoulder" debugging on your containers.
- Remote delivery via Zoom, Meet, or Teams.
- Training cohorts of 5–15 implementers and marketers.
- Sessions recorded for future onboarding.
- Optional office hours add-on while your team practices new skills.
Who gets the most value
- Marketing teams who own tagging but rely heavily on dev time.
- Analytics engineers who want better GTM habits across the org.
- Agencies who manage multiple client containers and need a consistent approach.
We'll ask for read-only access to your containers and a short list of "tag fires" you never want to repeat.