DTC & subscription brands
- Need clear ROAS and CAC numbers that finance believes.
- Care about cohorts, repeat purchase, and LTV — not just last-click revenue.
Platform · Shopify Analytics
Your Shopify store deserves better data than “about right”.
We engineer Shopify tracking across GA4, GTM, server-side tagging, and Meta CAPI so your revenue, funnels, and cohorts actually match what's in your store — and you can scale with confidence.
- Purchase revenue aligned across Shopify, GA4, Ads, and Meta.
- Clean funnel events from product view → cart → checkout → purchase — including upsells and subscriptions.
- Server-side and client-side integration designed as critical infrastructure, not one-off hacks.
Built for ecommerce teams who can't afford fuzzy ROAS: performance, growth, and finance.
Snapshot · Shopify measurement stack
Before
• GA4 revenue ≠ Shopify reports
• Meta & Google Ads disagree on conversions
• Theme edits silently break purchase tracking
After
• Revenue aligned within agreed tolerance
• Full-funnel events across web + checkout
• Server-side events powering cleaner attribution
Accuracy
Shopify orders, GA4, and Ads tell the same story.
Depth
Product, cart, checkout, and LTV cohorts fully measured.
Resilience
Tracking survives theme changes and privacy shifts.
Who we build this for
For brands where Shopify is the engine — not just a storefront.
We work with teams who see measurement as infrastructure, not a one-off project. If you're making real budget and inventory decisions off this data, you're our people.
Performance & growth teams
- Need accurate signals for Bid Strategies, Advantage+, and Performance Max.
- Want to scale winners without wondering if attribution is lying.
Ops & leadership
- Need one source of truth for Shopify revenue and margin.
- Want to know which channels really drive profitable customers.
Shopify data problems we keep seeing
If you're guessing which number is right, you're already losing margin.
Shopify makes it easy to launch. It doesn't guarantee your measurement layer is robust. We close the gap between "store is up" and "data can be trusted".
GA4, Meta, Google Ads, and Shopify all report different revenue and conversions.
Shopify theme updates, app installs, or checkout changes quietly break tracking.
You can’t see which campaigns actually drive high-LTV or subscription customers.
Server-side tagging or CAPI is half-implemented, and nobody fully trusts it.
Shopify measurement services
Everything you need to trust Shopify data — and act on it.
We don't just drop a script and disappear. We design and implement a Shopify measurement stack that can handle real-world campaigns, promos, and product changes without falling apart.
Shopify + GA4 implementation & repair
Get your Shopify and GA4 numbers back on speaking terms.
- Full mapping of Shopify events to GA4 (view_item, add_to_cart, begin_checkout, purchase, etc.).
- Alignment of transaction IDs, coupons, tax, shipping, and refunds.
- Support for Shopify Checkout, Checkout Extensibility, and custom flows.
- Agreed tolerance ranges between GA4 and Shopify finance reports.
Shopify + GTM container design
Treat your tracking like code, not a pile of scripts.
- Shopify theme and GTM integration without duplicate or missing events.
- Structured tags for GA4, Google Ads, Meta, TikTok, and other platforms.
- Performance-conscious triggers that don't bloat your store.
- Documentation so devs and marketers know exactly what runs where.
Server-side tagging & Meta CAPI
Keep your Shopify signals strong as privacy tightens.
- Server-side GTM setup wired to Shopify webhooks or backend order data.
- Meta CAPI and Google Ads conversions fed from validated server events.
- Identifier strategies that respect consent and local regulations.
- Monitoring for signal loss and attribution drift.
Multi-store, markets & regions
Order across storefronts, currencies, and markets.
- Measurement blueprints for Shopify Markets and multi-store setups.
- Consistent event schemas across regions and brands.
- Region-based logic for consent, tax, and shipping scenarios.
- Roll-up views so leadership sees the full picture, not fragmented data.
Subscription & LTV tracking
Understand not just who buys, but who sticks.
- Events and schemas for subscription starts, renewals, churn, and upgrades.
- Cohort and LTV measurement wired into GA4 and BI tools.
- Attribution that values channels on long-term customers, not one-and-done buyers.
- Reporting patterns for payback period and cash flow impact.
Governance, QA & enablement
Stop re-learning the same tracking lessons every launch.
- QA playbooks for launches, promos, BFCM, and redesigns.
- Event and UTM taxonomies aligned across paid, lifecycle, and product.
- Training for internal teams to safely operate the measurement stack.
- Optional ongoing support for high-change environments.
Shopify across Track · Analyze · Optimize
Shopify is the source. The pillars decide how far you take it.
We don't treat Shopify as "just another platform". It's the backbone of your revenue data — plugged into the Track, Analyze, and Optimize pillars so you can move from reporting to confident action.
Track · Shopify
Instrument Shopify end-to-end so events, revenue, and cohorts are captured cleanly.
Analyze · Shopify
Turn your Shopify data into clear insights on funnels, cohorts, and unit economics.
Optimize · Shopify
Run experiments, campaigns, and offers with confidence in the underlying numbers.
Selected Shopify engagements
Different brands, same goal: Shopify data you can actually bet on.
The details change — tech stacks, markets, products — but the core challenge is the same: make sure Shopify data is accurate enough to guide real decisions. That's the bar we design for.
DTC · high-volume Shopify
Closed the gap between Shopify, GA4, and paid channels.
We rebuilt Shopify + GA4 tracking, wired server-side events, and aligned revenue across tools, unlocking confident scaling for performance campaigns.
Subscription brand
Made LTV and cohorts a first-class citizen in reporting.
We instrumented subscription events, mapped cohorts, and wired metrics into GA4 and BI so leadership could bet on long-term customers, not one-off buyers.
Multi-region Shopify setup
Created order across stores, markets, and tax regimes.
We standardized the event schema, connected regional views into a roll-up, and made performance comparisons possible without manual spreadsheet work.