Analytics & tracking for marketers
- How events, sessions, and conversions actually work in GA4.
- What GTM does (and doesn’t) do, in marketer language.
- Reading discrepancies between platforms without panicking.
Track · Analyze · Optimize · Technical Marketing Training
Your marketers don't need to code — they do need to speak data.
This program helps growth and performance teams understand how tracking works, how to read analytics tools, and how to brief engineers clearly — so experiments ship faster and reports make sense.
- Decode GA4, GTM, and pixels without becoming an engineer.
- Design tests with clear hypotheses and measurement plans.
- Write briefs devs don't hate and analysts can trust.
Ideal for performance marketers, growth PMs, and channel owners responsible for real dollars.
Outcomes we aim for
- Fewer "is tracking broken?" fire drills.
- Experiments scoped with realistic data expectations and timelines.
- Better questions in analytics reviews and standups.
- Shared language between marketing, analytics, and product.
Training modules
The technical skills marketers need — and nothing they don't.
We avoid turning marketers into pretend engineers. Instead, we give them enough technical understanding to design better campaigns, tests, and conversations with your data team.
Experimentation & measurement design
- Turning vague ideas into testable hypotheses.
- Choosing the right metrics and guardrails per test.
- Working with sample sizes, timelines, and data quality.
Briefing and collaborating with technical teams
- Writing tracking requirements that make sense to devs.
- Escalating issues with enough context to debug quickly.
- Keeping a simple change log marketing can own.
Decision-making & storytelling with data
- Building simple views for campaign and funnel reviews.
- Summarizing complex results so leadership can act.
- Knowing when the data is too noisy to call a winner.
Format & audience
Built for the people who own performance, not just the dashboards.
Most teams run this program with performance marketers, growth PMs, and channel owners from paid search, paid social, lifecycle, or affiliates. Sessions are highly interactive and grounded in your current campaigns.
- 2–4 live sessions of 60–90 minutes.
- Remote delivery with recordings and slides.
- Optional "office hours" while teams run their first wave of experiments under the new habits.
Tools we may touch along the way
- GA4, Looker Studio, and basic BigQuery views.
- GTM and pixel-based tracking for campaigns.
- Experimentation tools or in-house testing flows.
- Your CRM or marketing automation platform.
The exact tools depend on your stack. We'll design the examples around what you actually use day to day.