Case Study · Healthcare · Telehealth App

Turning web + app data into a single, HIPAA-aware growth engine.

We unified analytics for a fast-growing telehealth app so the team could see exactly how marketing, product flows, and retention tied together—without compromising patient privacy.

North AmericaHealthcare & Consumer TelehealthScale-upUS & Canada

Activation rate

+18%

Increase in users reaching first successful consultation.

Paid patient retention

+12%

Improvement for cohorts exposed to optimized flows.

Attribution confidence

High

Shared definitions across marketing, product, and exec team.

Your Doctors Online

Healthcare · Telehealth App

Primary goals

Clean, compliant analytics that matched internal numbers and unlocked confident decision-making.

TAO focus areas

Track: measurement architecture. Analyze: reconciled reporting. Optimize: budget + funnel decisions.

01 · Company context

Why they came to Analytico.

Your Doctors Online operates in a competitive telehealth market with both web and app-based acquisition. The team needed to understand which acquisition channels and in-app journeys actually resulted in paid consultations and retained patients.

The app and web were instrumented separately, marketing focused on top-of-funnel events, and product was using a different analytics lens entirely. Nobody had a clear, end-to-end view.

02 · Key challenges

What wasn't working before we started.

Fragmented tracking between marketing site, app store flows, and in-app events.
Top-of-funnel metrics looked strong, but paid consultations and retention were hard to attribute.
No consistent definition of activation or “high-value patient” between teams.
Privacy and security requirements made engineers cautious about sending any meaningful signals.

03 · How we approached it

Track, Analyze, Optimize—applied to a real-world stack.

We didn't just patch tags. We engineered the measurement layer, verified it against reality, and then used it to guide budget and product decisions.

Track

Engineer the data foundation.

Defined a shared event schema across web + app focused on the patient journey: visit, sign up, activation, consultation, repeat usage.
Instrumented key flows with stable identifiers and HIPAA-aware properties to enable analysis without PHI.
Aligned app store campaigns, web campaigns, and in-product events inside GA4 for a unified view.

Analyze

Turn events into decisions.

Built funnels and cohorts focused on activation (first successful consultation) and early retention.
Segmented performance by acquisition channel, platform (iOS/Android/web), and first consultation type.
Identified drop-off points where strong marketing campaigns were let down by friction in onboarding.

Optimize

Invest where it truly moves the needle.

Fed insights back into UX and lifecycle to reduce onboarding friction at critical steps.
Reallocated spend toward channels and geos with the strongest activation and retention curves.
Created an experimentation roadmap for pricing, onboarding messaging, and feature discovery.

04 · Outcomes

What changed after implementation.

Your Doctors Online moved from chasing installs and signups to optimizing for high-value, retained patients.

Product, marketing, and leadership could finally see the same story: where users came from, how they behaved in the app, and what drove long-term value.

Activation rate

+18%

Increase in users reaching first successful consultation.

Paid patient retention

+12%

Improvement for cohorts exposed to optimized flows.

Attribution confidence

High

Shared definitions across marketing, product, and exec team.

“We stopped optimizing for signups and started optimizing for real, retained patients. The difference in decision quality has been huge.”

Head of Growth, Your Doctors Online

05 · Stack & architecture

The measurement stack we worked with.

We don't push a single vendor stack. We work with the reality of your tools and evolve toward a clean, resilient architecture over time.

GA4 (web + app)GTM (web)App analytics SDKBigQueryLooker StudioMeta AdsGoogle Ads

Services included

This engagement pulled from multiple parts of our Track, Analyze, and Optimize framework.

Event schema & patient journey mapping
GA4 + app analytics alignment
Reporting & decision layer design
Experimentation / CRO support

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