Articles from Analytico on data architecture & data quality — built for teams who actually rely on their numbers.
3 articles
Marketers need to gather insights from various data sources to create effective marketing campaigns for which a data warehouse like BigQuery can be useful.
With the suspension of Universal Analytics, it is important to back up your data. The best way is to export all your UA data to CSV files or Google Sheets.
The integration of GA4 with BigQuery can help you make informed marketing data-driven decisions by leveraging BigQuery’s data processing solutions.
