Articles from Analytico on marketing analytics & measurement frameworks — built for teams who actually rely on their numbers.
7 articles
Define objectives, select KPIs, implement tracking tools, integrate data, establish attribution, analyze regularly, and iterate for a robust marketing measurement framework.
To measure Digital Marketing ROI track KPIs like CLV and ROAS, analyze via tools like Hootsuite, GA4, and Tableau, and report and implement changes
To calculate LTV:CAC ratio, divide Customer Lifetime Value (LTV) by Customer Acquisition Cost (CAC). This metric evaluates ROI.
A guide to ROAS (Return on Ad Spend), which measures ad campaign effectiveness by calculating revenue generated compared to advertising costs.
Discover the power of digital marketing metrics: Learn how to calculate CPA, ROAS, and ROI for smarter, more effective campaigns
A measurement plan allows you to outline your marketing objectives and track the metrics to measure its success and also determine which areas need focus.
Create an effective DMMM or digital marketing measurement model (or framework) that helps you align your marketing efforts with results.
