Nov 1, 2024
7 Data Discrepancies Between GA4 and Shopify
Data discrepancies between GA4 and Shopify affect decision-making, marketing strategies, and understanding customer behavior.
By Menahil ShahzadNov 1, 2024
GA4 Implementation & Event Tracking
Articles from Analytico on ga4 implementation & event tracking — built for teams who actually rely on their numbers.
47 articles
Aug 20, 2024
Using Google Analytics 4 for PPC Campaigns
Google Analytics 4 is a powerful tool to track and optimize paid search campaigns by identifying and refining top-performing ads for better results.
By Ayesha KhanAug 20, 2024
Aug 16, 2024
Exploring Google Analytics 4 Demo Account
Master GA4 demo account: explore real data, key features, and optimize your site’s performance using Google Analytics 4
By Ayesha KhanAug 16, 2024
Aug 15, 2024
How does Google Analytics 4 detect Trend Changes and what Insights does it provide?
GA4 detects trends using machine learning and event-based tracking, providing insights into user behavior, traffic sources, and conversion rates.
By Ayesha KhanAug 15, 2024
Aug 13, 2024
How To Set up Site Search Tracking in Google Analytics 4?
Site Search Tracking in Google Analytics 4 is essential for understanding user intent and improving content relevance.
By Menahil ShahzadAug 13, 2024
Aug 6, 2024
What Methods can you use to Export Data from Google Analytics 4?
In GA4, go to "Explore," create a report, then click the export icon (top-right) to download data in CSV, Excel, or Google Sheets format.
By Ayesha KhanAug 6, 2024
Aug 5, 2024
What is the Best Way to Add GA4 to WordPress?
Learn how to add Google Analytics 4 to a WordPress site. Adding GA4 to WordPress ensures tracking and valuable insights, optimizing site performance.
By Menahil ShahzadAug 5, 2024
Aug 1, 2024
How Do You Track UTM Codes in GA4?
Tracking UTM codes in GA4 helps you measure the success of marketing campaigns by identifying traffic sources, aiding in data-driven optimization.
By Menahil ShahzadAug 1, 2024
Jul 31, 2024
What are Google Analytics 4 Event Parameters and How are they Used?
GA4 event parameters are key-value pairs added to events for detailed insights. They help track specific user actions, like product details in e-commerce.
By Ayesha KhanJul 31, 2024
Jul 29, 2024
How To Track PDF Downloads in Google Analytics 4?
GA4 file download event is crucial for understanding user engagement with your content and measuring the effectiveness of your downloadable resource.
By Menahil ShahzadJul 29, 2024
Jul 26, 2024
How do you Set Up and Manage Google Analytics 4 Data Streams?
GA4 data streams are channels for collecting data from web and app sources into a single GA4 property, allowing unified tracking and analysis.
By Ayesha KhanJul 26, 2024
Jul 25, 2024
How Do You Track the Initial Traffic Source in Google Analytics 4?
In GA4, track initial traffic sources using UTM tags and analyze acquisition reports for accurate user origin attribution.
By Menahil ShahzadJul 25, 2024
Jul 23, 2024
How Do You Track Interactions in GA4 Single-Page Applications?
Tracking interactions in GA4 for single-page applications ensures accurate user behavior data within dynamically loaded content for better decision-making.
By Menahil ShahzadJul 23, 2024
Jul 19, 2024
How Do You Track GA4 Outbound Link Clicks?
Tracking GA4 outbound link clicks helps understand user behavior and improves website engagement by revealing which external links attract visitors.
By Menahil ShahzadJul 19, 2024
Jul 18, 2024
How Do You Track Button Clicks in Google Analytics GA4?
Tracking button clicks in Google Analytics helps measure user interactions and engagement, providing insights to optimize website and user experience.
By Menahil ShahzadJul 18, 2024
Jul 12, 2024
How Do You Create GA4 Dashboards Step by Step?
Creating a GA4 dashboard is crucial for visualizing and analyzing key performance metrics, enabling data-driven decision-making and strategy optimization.
By Menahil ShahzadJul 12, 2024
Jul 11, 2024
What are the new GA4 terms to know? An updated Glossary.
These GA4 definitions are crucial for using GA4's enhanced tracking and analysis capabilities, for precise and insightful data-driven decisions.
By Menahil ShahzadJul 11, 2024
Jul 4, 2024
Google Analytics 4 Setup: Essential Steps for Implementation
Setting up GA4 is crucial for data tracking and gaining insights, ensuring integration with Google's ecosystem for user behavior analysis.
By Menahil ShahzadJul 4, 2024
Jun 24, 2024
Matomo vs GA4 – Side-by-Side In-depth Comparison
Matomo emphasizes user privacy and full data control. GA4 offers advanced analytics and seamless integration with Google's ecosystem.
By Menahil ShahzadJun 24, 2024
Jun 20, 2024
Adobe Analytics vs GA4: Comparison, Tips, & FAQs
Adobe Analytics vs GA4 comparison shows the former offers high customization and analytics, and the latter offers simple metrics with some customization.
By Mussarat NosheenJun 20, 2024
Jun 12, 2024
Dark Data Illumination: Uncovering Hidden Insights with GA4
Dark Data Illumination with GA4 reveals hidden insights, enhancing decision-making and optimizing business strategies.
By Menahil ShahzadJun 12, 2024
May 30, 2024
How to Increase Rankings with In-depth SERP Analysis Through GA4
Increase rankings through GA4 for in-depth SERP analysis to identify keywords and optimize content. With detailed insights refine your SEO strategies.
By Menahil ShahzadMay 30, 2024
May 3, 2024
Attribution Models in GA4 for Effective Ad Spend Allocation
To use attribution models in GA4 for effective ad spend allocation, use attribution reports to reallocate ad budget where it gives higher ROAS.
By Mussarat NosheenMay 3, 2024
May 2, 2024
Email Marketing and GA4 Analytics: Enhancing Campaign Performance
Email marketing and GA4 Analytics can enhance campaign performance by tracking email marketing, and using reports to optimize campaign features & resources
By Mussarat NosheenMay 2, 2024
Apr 25, 2024
What are Key Events in Google Analytics 4 (GA4)?
What are Key Events in Google Analytics 4 (GA4)? Google conversions in GA4 as Key Events to ensure the same conversion stats in GA4 and Google Ads.
By Mussarat NosheenApr 25, 2024
Apr 23, 2024
Google Analytics 4 for Content Marketers to Measure Content Success
Google Analytics 4 empowers content marketers with vital data for optimizing content and maximizing impact, driving ROI.
By Menahil ShahzadApr 23, 2024
Apr 17, 2024
Leveraging GA4 for Geo-Targeted Advertising Campaigns
Leveraging GA4 for geo-targeted advertising campaigns involves creating custom dimensions & events, and custom and predictive audiences.
By Mussarat NosheenApr 17, 2024
Dec 22, 2023
Guide to Google Analytics 4 (GA4) Custom Dimensions
Custom dimensions are customizable parameters in (GA4), allowing you to track user-related information. Tailoring data that fits your business goals.
By Menahil ShahzadDec 22, 2023
Dec 21, 2023
What Are Custom Channel Groups in GA4?
Custom channel groups in GA4 are rules-based custom channels that define website or app traffic sources. Create them in Admin in Channel groups
By Hareem SajjadDec 21, 2023
Dec 13, 2023
What Are GA4 Recommended Events?
GA4 recommended events are valuable actions performed by users. Configure them in Google Tag Manager per GA4 conventions and verify in GA4 debugview
By Mussarat NosheenDec 13, 2023
Dec 13, 2023
GA4 Cross Domain Tracking
GA4 cross-domain tracking links user activity across multiple websites for unified analytics.
By Hareem SajjadDec 13, 2023
Dec 12, 2023
How & Why to Implement GA4 in Squarespace?
GA4, expert for actionable insights and optimize bussinesses online presence. Integrate GA4 seamlessly with Squarespace for advanced website analytics.
By Menahil ShahzadDec 12, 2023
Dec 8, 2023
Guide To Conversions In GA4
The guide to conversions in GA4 - conversions are a desired action by users. Track them in Engagement, User Acquisition, Conversion Path, and Exploration.
By Mussarat NosheenDec 8, 2023
Dec 6, 2023
Debug View in GA4 – How to Use It?
The Google Analytics 4 GA4 DebugView helps to assist you in monitoring website events in real time. Gain instant visibility with effective GA4 debugging.
By Menahil ShahzadDec 6, 2023
Nov 27, 2023
Beginner’s Guide to Content Grouping in GA4
Content grouping in ga4 organizes web/app content for insightful analytics. Group pages by rules, extraction, or enhanced measurement for better analysis
By Hareem SajjadNov 27, 2023
Nov 24, 2023
Understanding GA4 Data Retention Settings
Understanding GA4 data retention settings means to know it is min. 2 months & max. 14 months and to reset it to new activity and import data to BigQuery.
By Mussarat NosheenNov 24, 2023
Nov 23, 2023
What is Enhanced Measurement in GA4?
Enhanced measurement in GA4 provides advanced insights by automatically collecting data on interactions, events and user behavior for better analytics
By Ayesha KhanNov 23, 2023
Nov 15, 2023
What are Active Users in GA4?
Active users in GA4 are individuals who engaged with a site or app within a specified timeframe.
By Ayesha KhanNov 15, 2023
Nov 7, 2023
How To Find And Fix PII In Google Analytics 4 Data
Find PII in Google Analytics 4 via custom Explorations report and fix them in Google Tag Manager by implementing custom JavaScript and tag configuration
By Hareem SajjadNov 7, 2023
Oct 31, 2023
How to Setup GA4 on Shopify?
Integrate GA4 in Shopify: Boost your online store's analytics with our step-by-step setup guide. Maximize insights and optimize performance
By Ayesha KhanOct 31, 2023
Oct 18, 2023
How to Navigate Buyer’s Journey through GA4
Navigate the buyer's journey through GA4 by setting up events, funnels, and segmentation to track user progress and optimize marketing strategies.
By Mussarat NosheenOct 18, 2023
Sep 13, 2023
Why UTM Parameters May Not Show up in GA4?
Resolving UTM parameters issues in GA4 or Demystifying UTM Tracking Challenges in GA4: Troubleshooting and Solutions
By Mussarat NosheenSep 13, 2023
Sep 5, 2023
What is GA4 Data Modeling
GA4 Data Modeling is used to track user behavior on websites and apps through event based tracking, offering valuable insights for informed decisions.
By Hareem SajjadSep 5, 2023
Dec 5, 2022
Everything You Need to Know About Google Analytics 4
Google Analytics has recently added a new update called Google Analytic G4, that includes some new features to help you gain better insights.
By Mussarat NosheenDec 5, 2022
Nov 14, 2022
GA4 Changes: What Changed In Google Analytics 4?
Google Analytics 4 (GA4) will soon replace Universal Analytics. There are many changes in the way this version collects and displays data.
By Hareem SajjadNov 14, 2022
Oct 12, 2022
How To Create Events In GA4 Through The User Interface?
The GA4 data model is event-based, which means that every interaction or ‘hit’ is an event. This data model enables more flexibility to event tracking.
By Nishan SinghOct 12, 2022
Sep 29, 2022
GA4 Migration Checklist: A Definitive Guide to GA4 Migration
Migrating to Google Analytics 4 can seem a challenge as you need to ensure that all your important data is sent to the new platform.
By Ayesha KhanSep 29, 2022