Types of Custom Dimension:
Customer Dimension in GA4 can be classified into two main types:
1. User-scoped Custom Dimension.
2. Event-scoped Custom Dimension.3. Item Scoped Custom Dimension.
User-Scoped Custom Dimensions:
User-scoped custom dimension is designed to assess user attributes on your website or app. Its Implementation is based on a custom user property. The standard limit ranges up to 25.
Ideal for tracking consistent user attributes like demographics or user roles.
Event-Scoped Custom Dimensions:
Event-scoped custom dimensions evaluate event attributes, such as event value or completion status. Its implementation is based on a custom event parameter. Its limit ranges up to 50 property
Useful for specific action or event details, such as product views or clicks.
Item-Scoped Custom Dimensions:
Iteam-scoped custom dimensions examine attributes related to products or services in an online store (e.g., color, size, rating). Its implementation is based on a custom event parameter within an item array. Its limit ranges up to 10 properties.
Geared towards e-commerce, these dimensions do not appear in the real-time report or DebugView.
In Google Analytics, including GA4, there are certain quotas and limits in place to ensure fair usage and system stability. These limits may apply to various aspects of your analytics implementation, such as the number of hits, events, custom dimensions, and other data collection elements.
Check the number of custom dimensions and metrics in the Admin section, under Data display, by clicking Custom definitions, and accessing Quota information in the top right.
Here are some general points related to quotas in Google Analytics:
- Hit Limits:
Google Analytics has a limit on the number of hits you can send per property per month. Hits include pageviews, events, and other interactions.
- Event Limits:
There might be specific limits on the number of events you can send per session or user.
- Custom Dimensions and Metrics:
There may be limits on the total number of custom dimensions and metrics you can use in your GA4 property.
- Sampling Limits:
For large datasets, Google Analytics may use data sampling to provide faster reports. There are limits to the level of sampling depending on your GA4 subscription type.
Check our Digital Analytics Audit Checklist below:
How to Create a Custom Dimension in GA4:
Here is the guide that will help you create your custom dimension.
- Step 1: Access Admin Settings:
Click the icon in the bottom left of your GA4 screen to access Admin settings.
Navigate to "Custom definitions" within your property setting.
- Step 2: Choose Custom Dimension:
In "Custom definitions," you'll find both "custom metrics" and "custom dimensions." Focus on creating a new custom dimension.
- Step 3: Add a New Custom Dimension:
Click the blue "Create custom dimensions" button at the top right of your screen.
- Step 4: Fill Out Dimension Details:
Name: Give your dimension a memorable name for reports.
Scope: Choose between "event" or "user" based on whether it describes an action or the user taking the action.
Description: Optional field for personal notes.
Event Parameter: Critical field – type exactly as it is in your GA4 event tag created in Google Tag Manager.
Save your custom dimension by hitting the blue "Save" button.
- Step 5: Repeat for Additional Parameters:
If you have more event parameters, repeat the process for each.
- Step 6: Review Your Custom Dimensions:
After creation, you can view the filled-out fields for your custom dimensions.
- Step 7: View in Standard Reports:
Navigate to your custom event in standard reports to see the new cards displaying your event parameter data.
- Bonus Step: Create a Report in Looker Studio:
Consider creating a Looker Studio report for detailed insights if you want to leverage your new custom dimensions.
If you want to learn more about Locker Studio Click here:
Creating custom dimensions allows you to personalize your analytics and gain valuable insights into user behavior. Feel free to explore and repeat these steps for different parameters as needed.
In conclusion, GA4 Custom Dimensions empowers businesses to enhance their analytics by tailoring data collection to unique goals and objectives.
These dimensions enable a more personalized analysis of user behavior, fostering informed decision-making to optimize websites or apps.
By following the straightforward steps outlined in this guide, businesses can create, implement, and leverage custom dimensions to gain valuable insights, ultimately improving their understanding of user interactions and enhancing overall performance.
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