Why is digital advertising considered influential in marketing?

Why is digital advertising considered influential in marketing?

Digital advertising is one of the most powerful techniques for companies to gain new consumers, increase their reach, and broaden income flow.

By: aprajita@analytico.ca | 2 mins read
Published: Nov 26, 2019 2:04:29 PM | Updated: Jul 10, 2024 12:45:04 PM

What are digital ads?

Digital advertising is one of the most powerful techniques for companies to gain new consumers, increase their reach, and broaden income flow. It is a marketing strategy that includes the effectiveness of the digital space as a means to earn website traffic and deliver relevant information to the ideal consumers. Companies can generate appealing ads in various forms and target potential consumers who need the company's product or service being offered. 

Why online ads are crucial for business?

Digital advertising produces compelling opportunities for brands to tell their stories and deliver the company's core message in front of potential consumers. It helps companies to influence customers by adopting more innovative and cost-effective means. With digital ads promoting on multiple devices and channels, businesses can reach larger audiences in real-time.

In the digital era, there are a lot of new tools and techniques for marketers that allow them to be focused and decisive. By leveraging these tools businesses sustain their clients in a personalized way. Ultimately, online advertising helps to build brand recognition, improve lead generation and creating sales.

Why digital ads play an important role in marketing?

Digital advertising has become one of the most powerful elements of the marketing strategy that businesses are using. Internet is a platform that permits marketers to place advertisements online. The Internet is a beneficial channel that helps companies to promote and connect their brand with the ideal consumers. The right digital advertising strategy plays an essential part of successful marketing and thus result in the sale of products or services of the company.

Types of digital ads 

  • Display ads 

Display ads relate to visual advertising and it incorporates images, text, wallpapers, popup ads, flash, video ads and floating banners. These ads are often promoted on third-party websites that are related to the ad. The display ads vary from other ads because they don't show up in search results. The most popular forms of display ads among businesses are; landing pages, pop-ups and pop-ups.

  • Social media ads

Social media ads have grown to be the most prominent hub for online advertising simply due to a large number of users. The paid social media ads are typically native ads and are intended to leverage advanced posts and influence a particular group of people through target audiences. The potential user has the likelihood to engage with the ad simply by commenting, sharing, liking the post or clicking to learn more.

  • Remarketing/Retargeting 

Remarketing often refers to display ads that target visitors who have previously interacted with your company's website in different ways. Retargeting uses cookies to track visitors, these visitors are targeted after they leave the company's website. These kinds of ads are suitable for obtaining sales as well as to grow brand awareness that increases the business's presence within the customer's purchasing process. 

  • Video ads

Video ads are used for a broad set of purposes and often engages the target audience emotionally. There are different kinds of videos from educational/informative videos to product suggestions videos that are used to display new product and how it looks and operates. These videos are pretty great at generating leads and assuring conversions. Videos make it easier for the viewer to understand the complex content and at the same time catches the consumer's attention.

  • Native advertising 

Native ads are those sponsored listings at the end of the blog posts. These ads are based on the target audience online behaviour and history. Only the relevant ads will be displayed in front of the audience. Native ads can be located on social media feeds or as proposed content on a web page. There are four types of native advertising; in-feed, search ads, recommendation widgets, and promoted listings. 

  • Search Engine Marketing (SEM)

This kind of advertising functions based on the keywords people are searching for on search engines. It is also known as paid search and is a kind of digital advertising that has the potential for the most extensive scope. The two main kinds of SEM are search engine optimization (SEO) and pay per click (PPC). Companies benefit from SEM ads by acquiring specific knowledge about their industry.