How to know your target market like the back of your hand

How to know your target market like the back of your hand

How to know your target market like the back of your hand

By: Nishan Singh | 1 mins read
Published: Oct 21, 2015 10:40:02 AM | Updated: May 24, 2024 01:48:22 AM

Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go.

Ask yourself:

  • Who helps them or influences them when they make a buying decision?
  • What sort of environment/situation do they use your product in?
  • What are they thinking/doing just prior to buying your product?
  • Who ultimately decides whether to buy or not?
  • When do they make purchase decisions?
  • What do they do in their spare time?
  • What motivates them to purchase?
  • What quantities do they buy in?
  • What do they like and dislike?
  • What do they value in life?
  • Where they people shop?
  • Where are they located?
  • How often do they buy?

Having a clear idea of your target market a vital part of selecting the most effective marketing programme.

Knowing your target market will help you decide:

  • The best time to engage your customers (should you send out a Facebook post at 3:00 pm on Sunday?)
  • The best method to contact them (will a newsletter or a phone call be better?)
  • The best style (should you use a familiar tone? Or load your copy with industry related terms?)

Offer services that your customers will want and will respond to.