Jan 5, 2024
What is Cohort Analysis in Mobile App Analytics?
Cohort analysis for mobile apps breaks down user interaction data into segments and compares them with each other to identify trends and users' behaviors.
By Mussarat NosheenJan 5, 2024
Mobile Apps & App Marketing
Articles from Analytico on mobile apps & app marketing — built for teams who actually rely on their numbers.
35 articles
Nov 27, 2023
Why is your Conversion Rate Dropping? 11 Possible Reasons.
Improving your conversion rate is no easy feat. Here are some reasons with solutions on why the conversion rate of your website drops.
By Menahil ShahzadNov 27, 2023
Sep 22, 2023
How to Create User Personas for Your Mobile App?
User personas can help you develop an app that can target users, solve their problems, and provide them with a great user experience.
By Hareem SajjadSep 22, 2023
Sep 18, 2023
How to Map User Journey for Mobile App?
User journey or customer journey, maps how the users interact with the app and take a desired action. Find out how to map user journeys for mobile apps.
By Hareem SajjadSep 18, 2023
Sep 14, 2023
How to Optimise Mobile Apps Using ASO and SEO?
Both SEO and ASO strategies work together to ensure high visibility for your mobile apps and generate more traffic.
By Hareem SajjadSep 14, 2023
Jan 28, 2023
How UXCam can help you understand mobile app user journey?
Learn how UXCam can help you understand and interpret the mobile user journey, and make your mobile user experience a success.
By Hareem SajjadJan 28, 2023
Apr 23, 2022
Reasons Why Your Web Analytics May Give You The Wrong Information
One of the crucial parts of web analytics is to measure the right metrics to get data that is trustworthy in order to get accurate reports.
By Hareem SajjadApr 23, 2022
Apr 22, 2022
8 Best Practices To Create A Great Mobile App User Experience
User experience is a very important aspect of your mobile app development process. The key to creating a great user experience is to understand your target users.
By Hareem SajjadApr 22, 2022
Mar 17, 2022
What Does Mobile App Geofencing Mean? How Is It Useful For App Marketing?
Geofencing is a technology that enables mobile apps to leverage location-based marketing. This strategy can help marketers to target app users in a specific geographic location at the right time.
By Mussarat NosheenMar 17, 2022
Jan 4, 2022
A Step-By-Step Guide to Marketing Your Mobile App
A Step-By-Step Guide to Marketing Your Mobile App
By Hareem SajjadJan 4, 2022
Dec 15, 2021
How to Submit an iOS App to the App Store [Updated]
How to Submit an App to the App Store [Updated]
By Hareem SajjadDec 15, 2021
Nov 26, 2021
10 Ways To Do Mobile App Promotion Organically
If you are just getting started with app marketing, then here are marketing strategies you can leverage that do not require you to invest a lot.
By Mussarat NosheenNov 26, 2021
Nov 5, 2021
How To Improve Mobile App Retention Rate? Here Are 8 Strategies That Can Be Useful
User retention and engagement are important factors contributing to the success of your app. You need the right strategies to help retain users who will consistently engage with your app.
By Ayesha KhanNov 5, 2021
Oct 28, 2021
9 Mobile App Marketing Tips To Increase Visibility and Downloads
Launching a great app is not enough to get your audiences to notice and keep engaging with your app. You need strong marketing strategies to help you stay ahead of the competition.
By Hareem SajjadOct 28, 2021
Jun 10, 2021
In-App Mobile Advertising: What is it? And How does it work?
In-app advertising is an advertising and monetization strategy for app developers and businesses where advertisements are displayed on the apps.
By HubSpot SystemJun 10, 2021
May 26, 2021
2022 Mobile App Statistics You Should Know
Businesses need to understand the current digital environment, to plan and implement their app strategy effectively.Check out these mobile app statistics to help you build a successful app.
By HubSpot SystemMay 26, 2021
Apr 30, 2021
Top Mobile App User Acquisition Strategies You Need to Implement
Mobile app user acquisition is the strategy that is designed to generate new users and encourage app downloads.
By Hareem SajjadApr 30, 2021
Apr 9, 2021
6 Tips To Create An Effective Mobile App Onboarding Process
The mobile app onboarding process is an important step that determines whether the user will continue to use an app or not. Here are some tips to help you create a smooth app onboarding process.
By Hareem SajjadApr 9, 2021
Apr 8, 2021
10 Best Practices To Improve User Experience Design For Mobile Apps
A great user experience design has the potential to engage and retain its users. Here some best practice to improve user experience design for mobile apps.
By Menahil ShahzadApr 8, 2021
Apr 6, 2021
6 Effective Ways to Increase App Engagement
App engagement can help you retain your existing customers so that they continue choosing your app over other competitors.
By HubSpot SystemApr 6, 2021
Apr 1, 2021
How To Build A Strong App Marketing Strategy
Building an app is not enough, to ensure the complete success of your endeavour you need to make sure you are utilising the right app marketing strategies.
By Hareem SajjadApr 1, 2021
Nov 27, 2020
Reasons Why Inbound Marketing Is Important for Your Business
Inbound marketing is customer-focused strategy attracting leads with valuable content, building relationships, and converting them into loyal customers.
By Hareem SajjadNov 27, 2020
Nov 6, 2020
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
By Menahil ShahzadNov 6, 2020
Oct 6, 2020
10 Reasons Why Email Marketing is Important For Your Marketing Efforts
Email marketing is a way to connect with leads, nurture them and convert them into customers. Here are 10 reasons why email marketing is important.
By Mussarat NosheenOct 6, 2020
Aug 11, 2020
Top App Store Optimization Strategies To Help You Rank Higher
App Store Optimization is the process of improving the ranking of mobile apps and helps in increasing the visibility and conversions of the apps.
By Hareem SajjadAug 11, 2020
Aug 5, 2020
Why Mobile App Onboarding is a Central Component of UX Design
This article will examine how implementing proper mobile app onboarding sequences into your app not only enhances the UX but also helps build confidence and trust with your users, fostering conversion
By Hareem SajjadAug 5, 2020
Jul 23, 2019
How to Use Deep Linking in Your Mobile App
How to Use Deep Linking in Your Mobile App
By Mussarat NosheenJul 23, 2019
May 29, 2018
[Infographic] A Developer’s Guide to In-App Advertising
In-app advertising is one of the best options for reaching target audiences. Use this infographic to get more insight into adding in-app advertising to your mobile app.
By Hareem SajjadMay 29, 2018
Feb 9, 2018
4 Ways Artificial Intelligence Will Transform Mobile App Marketing
With AI working behind the scenes, making each session more valuable than the last, mobile app marketers can capitalize on data-driven personalization.
By Hareem SajjadFeb 9, 2018
Aug 16, 2017
How Will Your App Make Money? A Guide To Mobile App Monetization
Like other product decisions, a monetization strategy should be approached with the end user in mind. Here's a guide to mobile app monetization.
By Hareem SajjadAug 16, 2017
Mar 28, 2017
How to Drive Continuous Success With a Post-Launch Mobile App Strategy
Here's how to choose the best post-launch mobile app strategy with recommendations on how to best address the challenges of success after initial launch.
By Nishan SinghMar 28, 2017
Mar 16, 2017
4 Must-Haves For a Successful Mobile App
While competition in the app market is high, failure isn’t always a result of bad luck. Here are 4 must-haves when building a successful mobile app.
By Hareem SajjadMar 16, 2017
Dec 7, 2016
Mobile App Analytics You Should be Tracking to Boost Performance
These metrics will help you understand your users so you can make data-driven decisions that will improve the overall user experience of your mobile app.
By Mussarat NosheenDec 7, 2016
Nov 24, 2016
Is a Soft Launch The Right Strategy For Your Mobile App?
With a soft launch, you'll be able to gather patterns of user behavior, define pain points, and understand how users interact with your app.
By Nishan SinghNov 24, 2016
Nov 17, 2016
The Essential Guide to Mobile App User Acquisition
Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app.
By Hareem SajjadNov 17, 2016