Articles from Analytico on google tag manager & tag management — built for teams who actually rely on their numbers.
26 articles
Preventing tags from firing on reloads ensures accurate analytics, avoids inflated metrics, improves data reliability, and minimizes resource waste.
The Data Layer in GTM stores data for tracking user interactions, ensuring accurate, organized data collection for analytics and marketing.
Tracking Facebook events with Google Tag Manager helps optimize ad targeting, measure conversions, and enhance marketing campaign performance.
Choosing the best Google Tag Manager plugin for WordPress ensures seamless integration, accurate tracking, and efficient data management.
The LinkedIn Insight Tag in Google Tag Manager enhances audience tracking and optimizes LinkedIn ad performance and conversion tracking.
Google Tag Manager variables are dynamic placeholders that capture and pass information. They enable efficient, customized tracking setups.
Google Tag Manager Trigger activate tags based on specific events or conditions, essential for accurate tracking.
Google Tag Manager manage tags by allowing users to add, edit, and track website analytics without coding.
Google Tag Manager manages tracking codes without coding, while Google Analytics tracks and analyzes website user behavior.
Install Google Tag Manager on WordPress to track user interactions, improve marketing insights, and enhance performance.
Effective use of Google Tag Manager requires technical, analytical, and problem-solving skills for optimized tag management.
Google Tag Manager simplifies tracking by allowing easy tag management, enhancing website analytics, and improving marketing effectiveness.
Google Tag Manager cookies enable easy tracking, consent management, and customization, simplifying cookie implementation for analytics and marketing tags.
In the realm of digital marketing, data-driven decisions are crucial. Google Tag Manager (GTM) is a powerful tool that allows marketers to manage and deploy various marketing and analytics tags without altering the code of their website directly. However, like any tool, GTM needs to be properly set up and maintained to ensure accuracy and
Understanding GA4 and GTM terms ensures accurate data tracking and analysis. Familiarity with these terms also enhances team communication.
Transitioning to GA4 with Google Tag Manager is vital for improved analytics and seamless tracking, ensuring accurate data collection and insights.
Review tags, triggers, and variables for accuracy; focus on tag firing and page load impact. Audits ensure precise data collection and optimal performance.
Advanced GTM techniques use custom variables like user-defined and data layer variables and triggers for deeper insights and precise and flexible tracking.
For efficient tracking & analysis with GTM install GTM tags, and use events in analytics tools to collect relevant data for insights and increased ROI
Common mistakes in GTM implementation include forgetting to publish the GTM container, name updated versions, or incorrectly implementing the GTM snippet.
Choosing the right Google Tag Manager consultants involves selecting people with technical skills, customization abilities, good communication, and pricing
Enhance your digital marketing strategy with top Google Tag Manager tools and extensions. Streamline tracking for efficient analytics and decision-making.
To set up Microsoft Clarity with Google Tag Manager, you can install Clarity on GTM, install it with Clarity GTM Template, or do so manually. For Analyzify, you can install the Clarity Tag on GTM.
Optimize website performance with web tagging best practices. Prioritize, streamline, and minimize redundancies for a better user experience.
Integrate Google Tag Manager with Shopify for simplified tracking and analytics, enhancing your e-commerce performance
Google Tag Manager makes it easier to implement analytics trackings through a centralized tag management system.
