Understanding the user flow analytics, including their interactions with your business, helps you to optimize your web pages for various stages of the conversions funnel.
With Universal Analytics now obsolete, knowing how to find and analyze behavior flow in Google Analytics 4 is vital to adapting and learning about your users.
We will discuss a step-by-step process to analyze the behavior flow in the path exploration and funnel exploration reports in our blog below.
A behavior flow report is the visual representation of a user interaction with a website, going from one page to another and one Event to another.
It is a great feature that enables businesses to understand user behavior and identify interactions valuable for their conversion funnel stages.
Also, it helps them understand where the users are bouncing off their website, offering opportunities to optimize various funnel stages to improve conversions.
But it is a thing of the past. It was a Universal Analytics (UA) feature discontinued in Google Analytics 4 (GA4).
So, how do you find and analyze the behavior flow report in Google Analytics 4?
GA4 has a customizable reporting section called Explorations, where users can explore the user flow analytics.
A marketing funnel explains the customer journey, starting with the initial awareness, and proceeding with later interactions, and conversions.
The Funnel Exploration report in Google Analytics 4 explains the various interactions of users with the website.
It is an excellent representation of the user behavior flow in GA4, with both graphical representations and a detailed table.
Use the steps below to create and analyze a user behavior flow in GA4 using path exploration.
All done. You can return to the report to review the user behavior flow.
Remember The dimensions applied and segments explored in this report to analyze the user behavior flow in the Path Exploration in GA4 are mere suggestions. Choose the settings that best represent your business. |
Behavior flow report was a feature in the Google Analytics 4 (GA4) predecessor, Universal Analytics (UA).
This blog explains how to find and analyze behavior flow in Google Analytics 4.
You can explore user behavior flow in GA4 by creating a Funnel Exploration report and a Path Exploration report.
The Funnel Exploration report is straightforward.
In Path Exploration, you can add and remove dimensions and explore aspects such as Events and Pages involved in user flow.
Once you add the relevant data, apply relevant dimensions and segments, and find the user flow analytics you were looking for rename the path exploration report and save it for later use.
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