Mar 14, 2024
Digital Advertising Personalization at Scale for CMOs
Personalization at scale boosts engagement and drives business success by tailoring interactions to diverse audiences.
By Menahil ShahzadMar 14, 2024
Customer Journey & Behavioral Analytics
Articles from Analytico on customer journey & behavioral analytics — built for teams who actually rely on their numbers.
9 articles
Oct 11, 2023
Dissecting Patient Journey Mapping
Patient journey maps help organizations create patient touchpoints and pain points in a visual format and find solutions to increase patient retention.
By Hareem SajjadOct 11, 2023
Sep 6, 2023
How to Evaluate a Website User Experience?
To have a successful website, businesses need to evaluate and ensure that their website is giving their audiences the best experience.
By Hareem SajjadSep 6, 2023
Feb 21, 2023
Messy Middle Of The User Journey
The Messy Middle is a model that Google developed and released to describe how consumers make decisions. It stands for a new paradigm for funnel definition, to put it another way. Although they differ from the established conventional models, the phases of digital marketing are quite constant and well laid out.
By Mussarat NosheenFeb 21, 2023
Nov 11, 2022
Using analytics to create better UX
Using analytics to create better UX
By Mussarat NosheenNov 11, 2022
Jan 26, 2021
6 Simple Strategies to Improve User Experience on Your Website
A website with a great user experience has the potential to drive more engagement and conversions. Here are some simple ways in which you can improve user experience on your website.
By Ayesha KhanJan 26, 2021
Jan 7, 2021
A Quick Guide to Buyer Personas
A buyer persona is an ideal customer created from your internal data and research, to understand the audience, their pain points and ways to address them.
By Mussarat NosheenJan 7, 2021
Oct 27, 2020
Content Personalization: Why do you need it? And how can you achieve it?
Find out how content personalization can help your content to stay relevant to your target customers and influence their buying decisions.
By HubSpot SystemOct 27, 2020
Nov 28, 2019
An Introductory Guide to Customer Journey Mapping
A customer journey map illustrates the customer experience, identifying their interaction with a product/ service and highlighting areas for improvement.
By Menahil ShahzadNov 28, 2019