Tests are being run, but nobody can summarize the learnings.
After a year of experiments, you still don’t have a clear narrative for what actually moves the needle across your funnels.
Analyze Pillar · Creative & Funnel Diagnostics
Your tests aren't random. Your visibility into them is.
This diagnostic gives you a structured view of how creative, offers, and funnel steps perform — by audience, device, and stage — so you can design tests that intentionally build on what you already know.
- Unpack where prospects drop in your key journeys and why creative isn't landing.
- Map performance by segment so you stop applying one set of rules to everyone.
- Turn insights into a focused testing backlog, not a random idea pile.
A natural bridge between analytics work in Analyze and test planning in Optimize.
Example View · Funnel & Creative Map
Funnel performance
- Drop-off by step and device.
- Key friction points in the journey.
- Segments most affected at each step.
Creative & offer themes
- Top-performing themes by audience.
- Offers that drive depth vs shallow clicks.
- Gaps where new concepts are needed.
Output: Testing Backlog & Priorities
Clear hypotheses and test ideas, grouped by impact and feasibility, so your next 3–6 months of experimentation are planned, not improvised.
When creativity and analytics don't talk to each other
You're probably closer to a great testing program than you think.
Most teams aren't short on ideas or data. They're short on a structured way to connect the two. This diagnostic is about turning scattered learnings into a clear, prioritized map of what to test next and why.
Winning ads die on bad landing experiences.
Strong click-through turns into weak downstream performance, but creative and web teams rarely look at the same metrics.
Everyone has ideas. Few have data-backed priorities.
There’s no shared view of which tests should run first, so the roadmap is often dominated by whoever shouts loudest.
Segments respond differently, but reporting hides it.
Reporting rarely cuts performance by audience, intent, and lifecycle, so broad averages hide critical patterns.
What the diagnostic includes
A clear line from "what's happening" to "what we test next."
The deliverable is not just analysis. It's a test-ready view of your funnels and creative performance, plus a prioritized list of changes worth trying in the next 3–6 months.
Funnel mapping & drop-off analysis
Understand where journeys break for different segments and devices.
- Map key acquisition → conversion funnels across channels.
- Quantify drop-off at each step, by device and audience where possible.
- Highlight friction points that qualify for test attention.
Creative & offer theme performance
Identify which messages and offers drive real outcomes, not vanity metrics.
- Cluster creative by theme, angle, and format.
- Assess performance by stage: scroll, click, add-to-cart, lead, purchase.
- Spot themes that underperform and those that deserve more iterations.
Segment-level behavior
Stop treating all traffic the same when it clearly doesn’t behave that way.
- Breakdowns by audience, intent, lifecycle or basic cohorts.
- Patterns where certain segments need different journeys or offers.
- Signals for personalization or tailored experimentation tracks.
Testing backlog & priorities
Turn findings into a roadmap, not just another slide deck.
- Ranked backlog of test ideas with impact/effort estimates.
- Hypotheses and metrics for each recommended test.
- Suggestions for a basic experimentation cadence and rituals.
3-week creative & funnel performance diagnostic
A short, intense sprint that sets up months of better tests.
Most teams don't need more reports; they need one strong burst of structured thinking that resets how tests are chosen, run, and interpreted. That's what this sprint is designed to be.
Week 1
1Funnel and data mapping
Define key journeys, confirm available data cuts, and align on which funnels and segments matter most right now.
Week 2
2Diagnostics & insights
Run the analysis, pressure-test findings with your team, and refine which insights are most actionable.
Week 3
3Testing roadmap & handover
Deliver a structured backlog of tests, plus guidance on how to run, read, and socialize them internally.
Analyze → Optimize
This is where analytics work becomes a real experimentation engine.
Measurement & attribution work tells you which channels earn their keep. Creative & funnel diagnostics help you figure out what to change inside those channels — and in what order.
Who this is for
- Teams with active testing, but no clear narrative about what they've learned so far.
- Growth, product, and creative teams that want a shared, data-backed testing roadmap.
- Companies where landing pages and in-product journeys quietly kill paid media performance.
If you're about to ramp experimentation, this sprint helps you avoid burning months on tests that were never going to matter.
Next step
Share your key funnels. We'll tell you what a diagnostic could unlock.
Tell us which journeys matter most and where you suspect creative or UX is holding you back. We'll use the call to map out what this diagnostic would look like for your stack, stage, and team.
The intake form below routes to our senior team; if we think CRO or basic measurement work is a better first move, we'll say so.