Analyze Pillar · Budget Reallocation & Efficiency Review

Stop trimming where it's easy. Start reallocating where it actually matters.

This review is built for teams facing budget pressure. Instead of blunt cuts, we map which channels, campaigns, and audiences are quietly over-earning or under-earning so you can move spend with a clear, defensible story.

Identify where spend is genuinely wasted vs where it's under-credited.
Align performance views with contribution margin and payback, not just platform ROAS.
Return with a concrete keep / cut / test plan your leadership can sign off on.

Book a budget efficiency review See what's included

Ideal ahead of annual planning, reforecasts, or when you&aposre under pressure to "do more with less" without gutting demand.

Example View · Keep / Cut / Test Map

Keep

High-ROAS, scalable campaigns.
Strong, efficient audiences.
Brand support that protects demand.

Test

Promising but noisy campaigns.
Markets or segments needing clearer read.
Emerging creative or formats.

Cut / Reduce

Consistently unprofitable pockets of spend.
Redundant retargeting or overlapping efforts.
Campaigns with weak incremental lift.

Output: A Budget Reallocation Brief

A short, clear recommendation set you can take into planning and leadership reviews without having to rebuild the deck yourself.

When efficiency becomes the mandate

Cutting spend is easy. Reallocating it intelligently is work.

The fastest way to hit a short-term target is to cut everything that doesn't look obviously direct-response. The smarter way is to understand which parts of your mix are truly waste, which are foundational, and which are under-funded opportunities.

Budget cuts default to brand and upper-funnel first.

When measurement is shallow or misaligned, top-of-funnel is the easiest target—even if it’s quietly driving most of your pipeline.

Teams argue ROAS vs LTV vs payback.

Media, finance, and leadership all lean on different KPIs, so no one metric feels safe enough to move real dollars.

Performance pockets get missed.

In noisy accounts, some campaigns, audiences, or geos are quietly over-performing, but they never get the budget they deserve.

Every planning cycle starts from scratch.

There’s no consistent, structured view of what worked, what didn’t, and where you should have pushed harder last quarter.

What the efficiency review includes

From noisy accounts to a clear, prioritized action list.

We're not trying to redesign your entire media strategy in one go. The goal is a focused, grounded review that shows where your next dollar should go — and where your last dollars should never have gone in the first place.

Channel & campaign performance scan

See where spend is compounding and where it’s just keeping the lights on.

Performance by channel, campaign type, and funnel stage.
Side-by-side view of ROAS/CPA vs contribution margin and payback.
Identification of structurally unprofitable pockets of spend.

Audience & geo efficiency

Zoom into who and where you’re reaching—not just how many impressions you bought.

Audience- and geo-level efficiency breakdowns.
Patterns of over-frequency, overlap, or wasted reach.
Signals on where to pull back vs push harder.

Creative & offer performance patterns

Understand which narratives and offers actually move revenue, not just clicks.

Theme-level creative and offer performance insights.
Weak spots that need tests, not more budget.
Creative pockets that deserve more scale and iterations.

Keep / Cut / Test recommendations

Turn analysis into a plan that can ship in your next planning cycle.

Clear "keep" list with suggested scale ranges.
"Cut or reduce" list with rationale and risk notes.
Targeted "test" briefs tied to measurement plans.

3-week budget reallocation & efficiency review

Enough time to be thorough. Tight enough to hit your planning window.

Whether you're heading into a new fiscal year or reacting to a surprise budget shift, this review is structured to give you a clear, data-backed plan on a realistic timeline.

Week 1

Data pull & alignment

Clarify goals, constraints, and financial guardrails. Pull the right data from ad platforms, GA4, and (where possible) backend and margin views.

Week 2

Deep-dive & segmentation

Analyze performance across channels, campaigns, audiences, and geos. Separate noise from real, repeatable patterns.

Week 3

Recommendations & narrative

Deliver a keep / cut / test plan with the context and narrative you can take into your own leadership and planning sessions.

Analyze → Optimize

Efficiency work should unlock smarter tests — not just smaller budgets.

This review sits at the intersection of Analyze and Optimize. We use clean measurement to justify where money should go, then feed those insights into test plans, creative roadmaps, and future experimentation.

Who this is for

Growth and marketing leaders under pressure to improve efficiency without tanking demand.
Finance and leadership teams who need a clear, data-backed story before signing off on reallocation.
Media teams who want to graduate from "across the board cuts" to smarter, more surgical moves.

We're not a media buying agency — we're the measurement and decision layer that helps your media strategy survive contact with reality.

Next step

Bring your latest performance snapshot. We'll bring the questions.

Share your current channels, rough spend levels, and where the pressure is coming from. We'll use the session to see whether this review is the right fit and how we'd tailor it to your mix.

The intake form below routes directly to our senior team — no SDR layer, no generic pitch.