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Blog/Paid Media & Advertising Strategy

Paid Media & Advertising Strategy

Articles from Analytico on paid media & advertising strategy — built for teams who actually rely on their numbers.

29 articles

Dec 6, 2023

How to Audit your Google Ads Account

Google Ads audit is a thorough examination and evaluation of your Google Ads account to assess its overall performance.

By Ayesha KhanDec 6, 2023
Dec 5, 2023

Comprehensive Guide to Facebook Retargeting

Facebook ads help you drive your conversion. Maximize your impact, boost conversions, and create lasting connections by retargeting on Facebook.

By Menahil ShahzadDec 5, 2023
Nov 28, 2023

Step-by-Step Guide to Google Ads Customer Match

Google Ad Customer Match lets you reach your audience with some clicks. A powerful tool that empowers you to integrate both online and offline data.

By Menahil ShahzadNov 28, 2023
Nov 27, 2023

How to Set Up Google Ads Conversion Tracking?

How to set up Google Ads conversion tracking? Set up a conversion action, create a tag in GTM, and add the conversion tracking tag to your website.

By Mussarat NosheenNov 27, 2023
Jun 15, 2021

How Do Apple Search Ads Work?

Apple search ads for App Store can help increase app visibility and downloads. This enables marketers and advertisers to set budgets based on keyword word search.

By HubSpot SystemJun 15, 2021
Mar 4, 2021

5 Strategies to Gain Quality Leads from PPC Campaigns

Lead generation can bring in leads that convert in the initial stage but that does not guarantee that they will make a purchase. Hence, there should be strategies in place to target high quality leads

By Hareem SajjadMar 4, 2021
Jan 19, 2021

6 Common Mistakes To Avoid In Your PPC Campaigns

Pay-per-click or PPC marketing is a powerful tool used by marketers to drive more traffic to their website. Learn more about these common mistakes you can avoid ensuring that you drive a successful PP

By Hareem SajjadJan 19, 2021
Aug 25, 2020

A Guide to Google AdWords Shopping Ads

Google Adwords Shopping ads enables retailers to gain qualified leads that have a high potential to convert, through shopping ads.

By HubSpot SystemAug 25, 2020
Aug 13, 2020

Everything You Need To Know About Google Ads Campaigns

Google Ads campaigns can enable you to drive quality traffic to your website by targeting those consumers who are looking for products or services like the ones your business offers.

By HubSpot SystemAug 13, 2020

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