Six verticals. Depth in each one.
The failure modes, compliance overlays, stack patterns, and buyer context are different enough across industries that generalist measurement work produces generalist results.
SaaS & Product-Led Growth
Pipeline attribution, account-level identity, PLG funnel measurement, warehouse-first analytics.
B2B Enterprise Software
Long sales cycle attribution, CRM-to-warehouse reconciliation, pipeline intelligence, account-level identity resolution.
Healthcare & Regulated Care
HIPAA/BAA-compliant architecture, consent-aware routing, booking-to-care attribution, cross-border US/Canada.
Media & Publishing
Subscriber identity, first-party data architecture, Adobe Analytics environments, consent-forward signal collection.
Ecommerce
Server-side conversion APIs, Meta CAPI match rate recovery, revenue reconciliation, multi-brand signal governance.
Fintech
CAC-to-revenue reconciliation, OSFI-aware architecture, long conversion lag attribution, board-defensible unit economics.