Before we scope any work, we need to understand your environment.
Not at a surface level — at the level of someone who's about to be responsible for it. Most of the signal problems we fix have been present for years without being diagnosed precisely. The Assessment is how we find out exactly what's happening in your stack, why, and what it's costing you.
A priced, scoped diagnostic conducted by a senior principal.
At the end of it, you have a document you own — a detailed picture of your current signal layer, where it's failing, why, and what a governed architecture looks like for your specific environment.
Whether or not you work with us beyond that point.
Built around your stack, not a generic checklist.
Every assessment is scoped to your environment. The work typically covers five areas — though what receives the most depth depends on where the signal problems are showing up for you.
Where your signals are generated, how they flow through your stack, where they break down, and what each platform in your environment is actually receiving versus what it should be receiving.
The specific points where accuracy is being lost — identity fragmentation, event naming inconsistencies, server-side gaps, consent state issues, warehouse reconciliation failures. Named precisely, not described generically.
An evaluation of the tools in your stack against the architecture they're being asked to support. For regulated environments — healthcare, fintech, cross-border — this includes a review of where your current setup creates compliance exposure.
What a governed signal layer looks like for your specific environment — the event taxonomy, the orchestration model, the warehouse truth layer design, and the operating model required to keep it accurate as your stack and business evolve.
A sequenced recommendation for what gets fixed first and why — based on commercial impact on your reporting, your attribution, or your compliance posture. Not based on what's technically interesting to fix.
Built for environments with real complexity.
Multiple platforms, multiple teams, significant media investment, a regulated environment — or some combination. If your measurement problem is straightforward, there are simpler and cheaper ways to address it.
If your primary question is which dashboard tool to choose, or if you're running a small single-platform operation with no data team, this isn't where to begin.
- Your analytics platform disagrees with your revenue system — and nobody can explain the gap to finance
- Your ad platforms are optimizing on signals you don't fully understand or control
- Automated systems are running on a data foundation you haven't validated
- Your compliance team has started asking questions about what your analytics stack is collecting
- Your data team is talented and overloaded — and the warehouse still disagrees with the CRM
Four steps. Three to five weeks.
We speak with the people who actually own your measurement environment — analytics, data engineering, marketing ops, and where relevant, compliance and finance. Conversations that get to the real architecture decisions and the history behind them.
A technical review of your current implementation — tag management, server-side setup, event schemas, warehouse models, CRM and ad platform connections. We look at what's actually there, not what the documentation says is there.
A written document delivered at the end. Specific enough for a technical team to implement from. Clear enough that a CMO or CFO can present it to a board. Detailed enough to act on independently.
A working session with your team to walk through findings, answer questions, and discuss sequencing. This isn't a sales meeting where we present the proposal. It's a working session where we make sure you have everything you need to act.
What follows is sequenced — and earned.
If the assessment identifies work worth doing, we scope a Foundation Build — the architectural engagement that addresses the failure modes the assessment found, in the order that creates the most commercial value fastest.
If it concludes that your environment doesn't warrant a build, we'll say so. That outcome is uncommon — but it happens, and we'd rather tell you than scope work that doesn't create value for you.
If you proceed to a Foundation Build, the assessment investment is credited in full against it. There's no cost to starting with the diagnostic.
Before you ask, the four we always get.
Start with a thirty-minute conversation.
The first conversation is thirty minutes with a principal. No slides. No pitch. We want to understand your environment well enough to tell you whether an assessment is the right starting point — and you should understand how we work well enough to know if we're the right firm for the problem you're trying to solve.
- The platforms in your current measurement stack
- Where the problem is showing up — reporting disagreements, attribution gaps, compliance questions, or somewhere upstream you haven't fully diagnosed
- The scale of your digital operation and the teams involved
* Required