How To Create An E-commerce Dashboard In Google Looker Studio?

How To Create An E-commerce Dashboard In Google Looker Studio?

How to create an e-commerce dashboard in Google Looker Studio? By adding scorecards and charts to a blank report or by using a dashboard template.

By: Mussarat Nosheen | 4 mins read
Published: Nov 17, 2023 2:09:21 AM | Updated: Jul 10, 2024 12:49:18 PM

Keeping tabs on all aspects of your e-commerce business can be complicated. Having a visual representation of the relevant stats helps you do that. 

Google allows businesses to create e-commerce dashboards in Looker Studio to achieve the same purpose. 

But how to create an e-commerce dashboard in Google Looker Studio?

Let us explain a step-by-step process to create your custom e-commerce dashboard in this blog. 

Learn about data blending in Looker Studio in this blog. 

What is Google Looker Studio?

It is the new version of Google Data Studio

Looker Studio is the BI and analytics tool that helps businesses understand their data better through an easy-to-use data visualization.

It has options to connect and process over 1000 datasets from 860 + connectors

You can use data from sources such as Shopify stores, Google Sheets, and GA4 to create customized visual reports that you can save, share, and explore for data-driven decisions.

There are two methods to create an e-commerce dashboard in Looker Studio. You can either build a blank report from scratch or use a template. 

We explain both below. 

Learn about creating a dashboard using Power BI in this blog. 

Create An E-Commerce Dashboard in Google Looker Studio from Blank Report

A Blank report is something you build up from scratch with all the elements necessary to understand your business.

Create the E-commerce Dashboard and Rename It

First, create an e-commerce report and give it an appropriate name to make it easy for you to come back and review it later. 

Looker Studio Home Page

  • Then go to Select Data Source panel > Create A New Data Source, select Google Analytics 4 (Shopify Customer Events), and click Add to Report

* (For the sake of this blog, we are using [Sample] Google Analytics Data from the My data source tab)

Select Data Source for Ecommerce Dashboard in Google Looker Studio

  • Rename the Report E-commerce Report.
  • Insert the rectangular shape to create the Header, customize it to your liking, and give it a title by inserting a text box within. 

Create Header for the Ecommerce Dashboard in Google Looker Studio


  • Customize the color, font, and other aspects by clicking Text Properties in the menu bar at the top. 
  • Or you may select a theme for the report by clicking and opening the Theme and Layout tab in the menu bar. 

Select the theme of the Ecommerce report in Google Looker Studio with the Theme and Layout tab

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Add Data to the E-commerce Report in Google Looker Studio

Let us now add the data we wish to review in our e-commerce report. 

  • Next, click Add a chart > Scorecard, customize its color and other aspects from the Style tab at the right. 

Add scorecard in the E-commerce Dashboard in Google Looker Studio

  • Right-click the scorecard and choose Duplicate to replicate its stylization.
  • Search Transactions in the Available Fields, then drag it to Metric. Continue the process for Scorecards for
    • Product Detail Views
    • Revenue
    • Average Order Value
    • E-commerce Conversion Rate

Add metric to the scorecard to the e-commerce dashboard in looker studio

  • If desired, switch the Scorecard view to Compact Numbers in the Style tab. 
  • Once you have all the scorecards, arrange them to your liking.

Add Charts to the Ecommerce Dashboard in Google Looker Studio

Add Demographics

  • For international e-commerce businesses, add a Geo Map widget from Add a chart to find which countries bring you the revenue.
  • Give the map the title Revenue by Country, search Revenue in the Available Fields, and drag it to Metric
  • Find the cities bringing your e-commerce store the most revenue by adding a horizontal Bar chart. Select Revenue in the metric and City as the dimension.
  • Go to Add a chart and select a Time series chart to see your e-commerce trends, then go to the Chart tab to add the E-commerce Conversion Metric
  • To show the gender distribution of your customers, add a pie chart from Add a chart, then in the Chart tab, choose Gender as the dimension and Sessions as the Metric.

Add Filters 

Make the e-commerce report more dynamic by adding filters to the report to be viewed by the end user for a better understanding of the data. 

  • Add an Auto-date range to the report by clicking the Add quick filter, searching, and selecting Date in the drop-down. 
    • It enables users to select different time frames to view the report. 
  • Add some filter controls to allow the end users to view the data from different angles. 
    • Go to Add a control in the menu bar at the top, click the Drop-down list 

Add controls to the E-commerce Dashboard in Google Looker Studio

  • Then, go to the Control field in the Chart tab select Source / Medium, and keep Sessions as your Metric
  • Use the same method to create filters for 
    • Device Category
    • User Type (New/Returning) 

Share the E-Commerce Report in Google Looker Studio

Now that you have successfully created an E-commerce Dashboard in Google Looker Studio, it is time to share it with the relevant personnel. 

Here are a few ways to do so.

  • Download the report as a PDF, with the option for a password-protected version.

Download the E-commerce report created in Google Looker Studio as a PDF

Protect the E-commerce Report in Google Looker Studio by downloading as a password protected report

  • Share it as a Google document with the Share button above the menu bar.
  • Make a copy within Looker Studio.


There is no hard and fast rule to use the same metrics as the one discussed in this blog. You need to look for the data and charts that best explain your business and find the right charts to visualize them. 

Use a Template

This is the alternate option to create an e-commerce dashboard in Google Looker Studio without going through any of the hassle listed above. 

Just use a Looker Studio template from the Template Gallery

  • To use a template, go to Looker Studio and click Template Gallery at the top right corner. 

E-commerce Dashboard template in google Looker Store

  • Those interested in creating a report for their Google Analytics 4 e-commerce data could choose the Google Analytics Ecommerce Report Template. 
  • Click the Use my own data to pull in your GA4 information, then Edit it to keep or remove the charts and score that suit you.

Pull your data into the Google Analytics Ecommerce Report Template by clicking Use my own data


Google Looker Studio is a business intelligence and analytics tool. 

The blog answers the query, “How to create an e-commerce dashboard in Google Looker Studio.”

The first method is to build one with a blank report. 

Here, you can add scorecards, charts, and filters to make the report representative of everything that matters in your e-commerce data. 

Finally, you can save it in Looker Studio, download it as a PDF, and share it as a Google document for discussions and decision-making. 

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