According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact, browsing accounts for 63% of all app discovery for iOS apps, and 58% for Android.
How would this guide help your app
App store optimization, or ASO, is the process of optimizing mobile apps to rank higher in an app store’s search results. It is a crucial part of any app marketing strategy. This can lead to increased visibility, more downloads, and higher revenue.
Improved App Visibility
The analytics design and discovery process involves an audit to assess current analytics setup and a measurement plan outlining goals and KPIs.
Increased Downloads
The next step is to Implement analytics on web and app by integrating tools, configuring them properly, testing and debugging, and monitoring and optimizing. Ensure you get the insights you need to drive better results.
More Revenue
After implementing analytics, the next step is to draw actionable insights and provide coaching to ensure users can effectively use GA4.
Better ROI
After implementing analytics, the next step is to draw actionable insights and provide coaching to ensure users can effectively use GA4.
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