Your GA4 and GTM setup reports numbers. An audit tells you whether they're true.
A GA4 audit and GTM audit from the team that works at the signal layer — the event schema, consent architecture, and server-side infrastructure your reporting depends on. Client-side tracking loses 30–40% of events; most properties we open have been compounding that loss with misfiring tags, unconsented gaps, and revenue that doesn't reconcile. We find the mechanisms, not just the symptoms.
What a GA4 audit and GTM audit actually surface
These are the six patterns that show up most often when we open a GA4 property and GTM container that were assumed to be working correctly.
What the audit covers
Every GA4 audit and GTM audit we run starts from what your property and container actually do, not a generic template. For the longer version of how we approach each, see the GTM audit and GA4 audit guides.
- Measurement plan vs. reality
- Container hygiene and versioning
- Consent architecture across every tag
- Event schema and dataLayer contract
- Identity, attribution and reporting settings
- BigQuery export and revenue reconciliation
- Server-side GTM where present — see how we approach server-side GTM specifically
GA4 and GTM audit — frequently asked questions
We compare what your GA4 property reports against what actually happens: event and conversion definitions, consent configuration, identity and attribution settings, data thresholds, PII exposure, and whether reported revenue reconciles with your backend. You get a prioritized findings list with the mechanism behind each issue, not a settings checklist.
An audit ends with a decision, not just a report.
You leave with a findings report ordered by revenue impact. From there: fix it with your own team using what we found, bring us in for a repair sprint, or move to a governance retainer so the container and property stop drifting again.