The Pain
Platform ROAS looks great, profit does not.
Meta, Google, and TikTok all claim credit for the same revenue. Finance sees a very different story, and nobody can explain the gap.
Analytics Agency for High-Growth Teams
Your ad platforms say you're winning. Your bank account disagrees.
Analytico gives you a small set of views your leadership can actually trust—where revenue comes from, what’s changing, and what to do next.
We sit between GA4, ad platforms, and your backend to clean signals, interpret shifts, and turn noisy data into decision-grade visibility—before the next budget cycle.
- Track – engineer durable server-side tracking.
- Analyze – interpret signal shifts across platforms and funnels.
- Optimize – reallocate spend using trusted numbers.
Best fit for teams with $50k+/mo media spend who need independent, defensible analytics.
Trusted by marketing & analytics teams at high-growth companies
The Problem
Ad spend is going up. Your confidence in the numbers shouldn't go down.
We act as your measurement engineering partner—tracing discrepancies, cleaning up signals, and giving you a single view of what’s actually driving profit, with context on why it changed and what it means for spend.
The Pain
Upper-funnel and brand lose the argument.
Anything that doesn’t convert in-channel gets under-valued, so budget gets dragged back to lower-funnel search and remarketing.
The Pain
Bid strategies act like a black box.
Smart bidding, Broad Match, and Advantage+ optimize to the signals you give them. If those signals are wrong, you scale the wrong behavior.
The Pain
Budget reallocation feels political.
Channels fight for credit. Moving dollars between platforms feels like guesswork instead of a clear, defensible move.
Broken measurement doesn't just annoy people. It distorts spend.
Most teams aren't short on data—they're short on a version of reality everyone trusts. When GA4, ad platforms, and your backend disagree, decisions slow down, "safe" channels get over-funded, and high upside bets never get a fair read.
TAO—Track, Analyze, Optimize—is how we move you from report chaos to a measurement system that directly supports product, media, and revenue decisions.
Risk signal
You don't fully trust GA4.
Mismatched numbers, broken events, and UA migrations that never really got finished.
Risk signal
Attribution fights never end.
Media, product, and finance are reading different reports and arguing instead of reallocating.
Risk signal
CRO and experiments feel random.
Tests are ad hoc, under-powered, or impossible to read across platforms and segments.
Risk signal
Analytics is stuck in ticket mode.
Analysts are reporting, not partnering—leaving big bets under-informed.
The Output
What your team actually relies on—when it matters.
Great analytics isn’t about more dashboards. It’s about a few trusted views that answer the questions your team keeps asking— without debates, spreadsheets, or second-guessing.
Revenue Reality View
One reconciled revenue number across GA4, ads, and backend systems—with variance explained, not ignored.
Spend & Incrementality View
Clear visibility into what’s driving incremental growth versus cannibalizing demand.
Funnel Health View
Where friction increased, where intent dropped, and which changes actually matter.
Change Brief
A plain-English explanation of what changed, why it likely changed, and what to look at next—available when it matters, not on a fixed schedule.
Behind these views is an always-on interpretation layer built on our TAO framework—monitoring data integrity, flagging meaningful shifts, and preparing clear explanations so your team isn’t left connecting dots under pressure.
The Analytico Framework
Track. Analyze. Optimize.
TAO is the system behind the scenes that makes the reporting trustworthy—clean data in, interpreted signals out, and decisions that stand up in leadership rooms.
Track
Engineer a foundation you can trust.
We rebuild GA4, GTM, and server-side tagging around a clear event schema so Finance and Marketing see the same truth.
- GA4 Audit & GTM Cleanup
- Server-side tagging (sGTM)
- Consent Mode v2 implementation
Analyze
Turn data exhaust into decisions.
We wire GA4, BigQuery, and BI into a coherent stack: funnels, LTV, and attribution that drive prioritization.
Optimize
Invest where it moves the needle.
We help you design experiments, CRO programs, and budget shifts with clear readouts so you can defend your bets.
Core capabilities.
We plug into your marketers, product managers, and finance partners, then work backwards from the decisions they need to make—and the visibility required to make them confidently.
GA4 & GTM Implementationtrack
Fix the foundation: clean events, server-side where it matters, and documentation your devs don’t hate.
- Audits & Rebuilds
- Server-Side GTM
- Data Layer Engineering
Measurement & Attributionanalyze
Move beyond last-click and platform ROAS to a model your CFO can actually sign off on.
- Hybrid Attribution
- Media Mix Modeling
- Unit Economics Views
Experimentation & CROoptimize
Turn experiments from random tests into a pipeline that compounds across funnels and lifecycle.
- Test pipelines for websites
- Experiment review rituals
- In-house team support
BI, Modeling & Decisionsanalyze
Give leadership a single place to see what’s working, what isn’t, and why.
- BigQuery Warehousing
- Looker Studio / Power BI
- Role-specific dashboards
Analytics Enablementenable
Uplevel the people side: playbooks, training, and structure for your in-house analytics and growth teams.
- Internal Team Training
- Hiring Roadmaps
- Fractional Leadership
Industries
Where we go deep.
We work best with teams who already care about performance—growth, marketing, and product teams that know analytics should behave like a core system.
Ecommerce & Retail
Shopify, headless, and multi-store setups where every percent of conversion and ROAS matters.
See our approach →
SaaS & PLG
Acquisition → signup → activation → expansion, tracked cleanly across product and go-to-market.
See our approach →
Healthcare & Clinics
Lead-to-patient journeys across domains and CRMs with HIPAA- and privacy-aware tracking.
See our approach →
Fintech & Financial
Multi-step onboarding, risk checks, and KYC flows aligned with regulatory and analytics needs.
See our approach →
Media & Publishing
Engagement, subscriptions, and ad revenue modeled together—not in separate silos.
See our approach →
Education & EdTech
From content to enrollment to learning outcomes with clean event and cohort design.
See our approach →
The Stack
Deep expertise in the tools you actually use.
We live in GA4, GTM, server-side GTM, Shopify, HubSpot, Stripe, BigQuery, Looker Studio, and Power BI—designing analytics stacks that work together rather than fighting each other.
Analytics only matters if it shortens the time between question and decision.
We measure our work by how confidently your team can make bets—not by how many events, tags, or reports we ship.
Marketing efficiency
10–20%
budget reallocated
Reallocate spend from low-incremental to high-leverage channels, grounded in incrementality and LTV—not just platform ROAS.
Faster, cleaner decisions
2–4x
reduction in report time
Replace spreadsheet wrangling and data arguments with a single, trusted set of numbers for growth, product, and finance.
Experimentation that compounds
+10%
lift in win rate
Move from isolated tests to a pipeline that systematically improves funnels, creative, and lifecycle performance.
Executive-grade visibility
1 view
for C-suite alignment
Dashboards and narratives that help your leadership answer: what’s working, what isn’t, and where we invest next.
Selected Outcomes
We fix the kinds of analytics problems that stall growth.
Ecommerce · Shopify + GA4 + sGTM
Problem: GA4 revenue under-reported by ~30% vs Shopify and Ads; channel ROAS wasn't trusted.
Impact: Purchase revenue aligned within 1–2%. Budget shifted into proven channels with confidence—using a single trusted weekly view.
SaaS · PLG funnel
Problem: Signup, activation, and upgrade events defined differently across teams and tools.
Impact: A single funnel from first-touch through in-product activation. Growth & Product finally aligned.
Healthcare · Virtual care
Problem: Multi-domain flows and CRM handoffs broke attribution and lead visibility at every step.
Impact: End-to-end view from campaign to consult; visible qualified patient cost (CPR) vs just CPL.
Playbooks & Deep Dives
How we think about measurement.
We write about how to blend GA4, server-side tracking, CRM data, and experimentation into something decision-grade. No fluff, no generic lists.
About Analytico
We sit between your devs, marketers, and leadership.
Analytics is often treated like an afterthought bolted onto the website. We treat it like a core product system.
Our work is equal parts engineering, analytics, and enablement. We build systems, ensure the numbers are right, and help your team actually use them. We build systems, ensure the numbers are right, and help your team actually use them—supported by automated insight detection that surfaces what changed before it becomes a problem.