Do you remember the iconic flower crown and the famous screen-licking dog filter? These are the ticket to a fanciful world of augmented reality.
All thanks to the most loved playground of Generation Z: Snapchat.
Report by Mega Digital Snapchat captures the attention of 75% of Generation Z and millennial users, with a considerable segment falling within the 18 to 24 age bracket.
It means running advertisements on Snapchat will benefit and generate more revenue as it is the most used platform nowadays.
Statista report shows during 2022, Snapchat amassed a total of 4.6 billion U.S. dollars in advertising revenue, with projections indicating a rise to 8.34 billion U.S. dollars by 2027.
This instant messaging platform contributes approximately 2.4 percent to the global advertising revenue.
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These digital adornments became the calling card of a generation, meaning it is no longer merely a platform for playful humorous selfies but also a vital advertising avenue for businesses, allowing them to reach millions of active users daily.
Snapchat ads showcased promotional content within the Snapchat app. These advertisements are in different formats like images, videos, augmented reality (AR) lenses, filters, and sponsored stories. Users have the choice to engage with your ad by swiping up.
Users were transported into a realm where reality intertwined with imagination with a swipe and a tap.
Just like Snapchat ads you can learn about Instagram ads from here:
https://www.analyticodigital.com/blog/instagram-stories-vs.-feed-ads-where-to-invest
Snapchat, a widely used app globally, offers diverse advertising options to assist businesses in engaging their audience in innovative ways.
Snap Ads, brief vertical video commercials, appear between user stories or in the “discover section” of the app.
They aim to quickly capture attention, typically lasting between 3 to 10 seconds.
These ads can include interactive features like swipe-up actions, encouraging users to further engage with the promoted content.
Story Ads, captivating full-screen advertisements, seamlessly integrate into ‘Snapchat's discover section’. They blend with users' content consumption experience, providing a unique and immersive platform for brands to convey their message.
Here are the specifications and requirements for ad creation:
AR Filters and Lenses, interactive augmented reality (AR) features, allow users to enhance their photos and videos with branded overlays, animations, and effects.
Sponsored Filters and Lenses enable brands to create custom AR experiences for users to apply to their snaps, fostering fun and engaging with brands.
For filter: You need the ad specifications below
Essential text, logos, and legal disclaimers should avoid placement within 310 pixels from the top or bottom of the canvas.
The brand logo or brand name must be visible.
For lens: In the realm of augmented reality lens ads, there are two primary categories:
1. Face lenses: These employ the front-facing camera to augment or alter a user's facial attributes.
2. World lenses: The rear-facing camera introduces elements into the user's environment.
FYI! Remarkably, in 2021, the "3D Cartoon" face lens emerged as the frontrunner, amassing a remarkable 7 billion uses, solidifying its status as the most popular choice among users. |
Dynamic Ads, and personalized adverts, use user data from Snapchat to deliver relevant content to specific users.
These ads dynamically generate creative elements based on consumers' interests, behaviors, and app engagements, including personalized messaging, pricing details, and product recommendations.
To access this functionality, you will require the following:
Collection ads feature four clickable tiles enabling Snapchatters to explore and purchase products showcased within them. They offer a convenient shopping experience directly on Snapchat, ideal for e-commerce brands seeking to engage users seamlessly.
Here are the specifications and requirements for Collection ads:
In addition to these specifications, Collection ads require a thumbnail image with the following specifications:
Commercial ads:
Commercial ads on Snapchat are non-skippable video advertisements with a duration of 6 seconds, extendable up to a maximum of 3 minutes.
These ads are showcased within Snapchat's curated content, and featured in themed collections promoted within the app, providing brands with a premium environment to deliver longer messages.
Here are the specifications for Commercial ads:
Snap ads are immersive advertisements that occupy the entire screen within various sections of the Snapchat app. They blend into user-generated or publisher content, emphasizing the need for ads.
Advertisers can utilize the swipe-up feature to direct users to websites, watch longer videos, read articles, or install apps, akin to Story ads on Instagram.
While Snapchat ads can be single images or videos, concise video content performs exceptionally well. Video ads can vary from 3 seconds to 3 minutes, although longer formats maintain audience engagement.
Effective Snapchat ads require precise audience targeting. The platform offers diverse targeting options, including demographic, lifestyle, shopper, custom, and lookalike targeting.
Creating a Snapchat ad campaign involves several steps, similar to other social platforms.
Here's a detailed guide on how to proceed:
Step 1: Access Snapchat Ads Manager
First, go to “Snapchat Bussiness Account” and choose 'Get Started'. Log in with your Snapchat credentials or create an account if you haven't already. Provide business details and payment information to set up your ad account.
Step 2: Set up a Campaign
Once in Snapchat Ads Manager, click 'New Campaign' in the Dashboard view.
Select your campaign objectives like App Installs, Website Traffic, Brand Awareness, or Video Views.
Whether your objective is to enhance brand awareness, drive website traffic, increase app downloads, or boost product sales, defining your goals upfront will shape your ad creative and targeting strategy and facilitate accurate campaign measurement.
For Example, our Campaign goal is to generate leads, we have to select that option and then set the status, time, and date for that.
You can run multiple ad sets within a campaign to test audiences and creative elements.
Step 3: Define Audience and Budget
Now, Set your ads in detail, and specify your target audience using pre-defined categories like Lifestyles, Shoppers, Viewers, or Visitors.
You can also create custom audience segments using the Snap Pixel for better targeting. Set ad placements, budget, and bid goals.
Step 4: Create your Ad
Click 'New Creative' to start crafting your Snap ad.
Choose your ad type, Top Snap Only, Web View Attachments, App Install Attachments or Long-Form Video Attachments. Enter the headline, select call to action, and upload your image or video.
Step 5: Review & Publish:
Review all the details, add the proper ad name, confirm your campaign setup, and publish it.
Remember! After launching your campaign, monitor performance closely using the Snapchat Ads Manager dashboard—track metrics like ad spend, impressions, engagements, and CPM. Consider seeking assistance from a marketing agency for advanced analytics and customized content features. |
Single image or video ads are immersive ad formats that occupy the entire screen, offering flexibility to convey your unique message effectively.
Deliver your message within the first three seconds, ensuring your logo remains visible throughout.
Craft your ad directly on your mobile device to maintain the Snapchat aesthetic.
Encourage your audience to engage by prompting them to Swipe Up or take a specific action.
Experiment with audio as Snap users play content with sound enabled.
Focus on conveying one clear hero message and call to action related to your product, brand, or service.
In digital advertising, Snapchat offers unparalleled opportunities to engage younger audiences.
By embracing its immersive formats, innovative features, and robust targeting options, brands can captivate Generation Z and millennials.
By staying authentic, concise, and interactive, businesses can forge meaningful connections and drive growth in the ever-evolving landscape of social media advertising.
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