Server-Side vs. Client-Side Tracking: Which One Should You Choose?

Data tracking is the backbone of effective analytics, but are you using the right method to ensure precision, privacy, and compliance? As businesses face strict privacy regulations and growing concerns about data accuracy, the debate over server-side vs. client-side tracking is intensifying. The critical question for your organization is: Which data collection method best aligns […]

How Does Cookie-Less Tracking Work in Google Analytics 4

Tracking user interactions to gain meaningful insights and make data-driven decisions was heavily reliant on browser cookies just a few years ago. However, a significant shift driven by increased user awareness, growing privacy concerns, and evolving data protection regulations has reshaped the digital landscape.