Nishan Singh

I'm Nishan Singh — digital analytics consultant, AI enthusiast, and founder of Analytico, a consulting firm focused on helping businesses make smarter decisions with data. I specialize in digital analytics including GA4, server-side tracking, and integrating platforms like HubSpot and Stripe to create a unified, insight-driven marketing ecosystem. Over the years, I’ve worked hands-on with Python, BigQuery, SQL, and Tableau to build systems that not only track performance but also translate it into measurable growth. I created Applytico, a SaaS platform that connects user events across Stripe, GA4, and HubSpot — and I’m currently building Optigent, an AI-powered tool to re-optimize blog content using data from Search Console and GA4. I'm currently based in Calgary, work with clients across North America, and stay obsessed with helping mid-tier companies outmaneuver larger competitors through analytics and automation.